Ft Brand Ambassador - London, United Kingdom - Tapestry

Tapestry
Tapestry
Verified Company
London, United Kingdom

1 month ago

Tom O´Connor

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Tom O´Connor

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Description

The Brand Ambassador represents the Tapestry brand and is responsible driving sales within their host Department store network across all product lines with a focus on jewellery.

The BA will report directly into the Senior Regional Brand Ambassador UK & IRE. The BA will provide feedback, be solution focused and lead by example.

It is their role to ensure Tapestry values, business priorities are demonstrated on the shopfloor and ensure Tapestry customers have a seamless experience, however and whenever they choose to shop.

The BA will drive sales initiatives, implement best practice, motivate, and educate their wider department store colleagues. They will work closely with the SRBA to deliver cross functional relationships and have clear communication channels.

They will be responsible for their flagship location and will act as a liaison between Tapestry teams and store teams.

The BA will be the main point of contact within their dedicated host store with departments such as Management, Personal Shopping, In Store Marketing and wider floor teams.

They will be responsible to drive Customer Experience, Omni channel approaches and seek new initiatives for further brand development.


Duties and Responsibilities-

Sales

  • Track and analyse store targets to ensure they are met and exceeded, where relevant compiling and presenting action plans to SRBA. They will track trade regularly to ensure it is in line with expectations.
  • Responsible to deliver brand training and provide the host store with the necessary brand training and information to drive sales. The BA will need to be able to manage their time, be reactive to customer demographics changing in a fast pace environment.
  • Responsible for tracking trade and be proactive to ensure any challenging weeks have action plans. This could include presenting ideas such as incentives and additional training.
  • Monitoring in store activity and presenting ideas to SRBA to identify new opportunities instore or within local events for all responsible locations. This could include GWP activations or omni channel customer events.
  • Build and cultivate strong relationships with SRBA, RBA, BA, BS and Department Store management to drive brand awareness and customer retention. They will implement and communicate business initiatives and act as a liaison between the host store and SRBA.
  • Accountable for ensuring all wider floor teams are educated on brand. This will include sharing best practice for brand training, to increase team product knowledge, recruitment of John Lewis jewellery customer and drive sales.

Customer Service

  • Driving ideas for clientelling/ event hosting. They will be required to support with cohosting instore events ad hoc.
  • Build strong relationships with local Retail brand stores to understand customer demographic, profiling, and future brand opportunities.
  • Attend local retail brand events to gain a better understanding of key business priorities aswell as regular visits for new season training.

Visual Merchandising

  • Responsible for implementing VM directives within their host store regularly. This should be in line with the launch of VBs to ensure at the start of every season, the stores are showcase new season product along with seasonal product launches/ delivery drops.
  • Implement VM guidelines during markdown periods to ensure Customer experience and journey is consistent.
  • Have a strong relationship with the VM Manager within their host store and regularly share images to seek feedback or further VM development skills.

Operations

  • Managing day to day deliveries and replenishment. To ensure back of house areas are clean, tidy, and well maintained.
  • To ensure trade reports are completed in a timely manner and product call outs are shared with SRBA/ Sales Team effectively and efficiently.
  • Coordinating with SRBA to schedule and ensure maintenance of adequate floor coverage.
  • Manage appearance, cleanliness of SIS locations and escalate operational needs to SRBA.

The Brand Ambassador will possess:


  • Indepth knowledge of the retail environment and a minimum of 2 years retail experience, within jewellery is preferred
  • Great understanding of working within a department store
  • Excellent communication, leadership, organizational and analytical skills
  • Strong knowledge of industry trends
  • Selfmotivated and have the ability to strategize to help develop their business
  • A strong and passionate team player and the ability to work well with others
Flexible to work hours deemed by the store and CEX, including nights, weekends & bank holidays
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