Head of Marketing Communications, Product - London, United Kingdom - SWIFT Financial Messaging Services

SWIFT Financial Messaging Services

Verified Company

London, United Kingdom

1 day ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

About the Role

Company Description

With more than 2,800 employees of 75 nationalities based in 28 offices worldwide, Swift plays a key role at the heart of the financial industry.

For 50 years, Swift has provided its community of 11,000 bank and financial institution customers with a secure and reliable network for payments messaging.

Now we are taking another leap forward in fundamentally transforming payments by delivering an exciting roadmap that will expand our capabilities beyond financial messaging to provide a platform for comprehensive transaction management services.

Team Description

Swift's Marketing Communications team plays a key role in supporting the organisation as pursues its strategic goals. We are responsible for translating business objectives and strategies into value-adding marketing and communications campaigns and activities.

We are looking for an experienced marketing professional from the payments, transaction banking or financial services sector with a proven track record of developing and delivering high-profile marketing campaigns and activities.

About the role

Key responsibilities include:

Strategic Communications consultant for Swift's Product organisation.
Collaboration with Business Development and GotoMarket teams
Act as the voice of the customer, defining customer value propositions and messaging frameworks for Swift's products and solutions
Develop and maintain a deep understanding of industry trends, technology and evolving customer needs and behaviours.
Develop and support gotomarket communication plans for Swift propositions
Collaborate with other Communications teams to select the right mix of channels to meet campaign objectives
Track and monitor endtoend campaign performance and ROI, ensuring lessons are applied to future campaigns and activities
Annual campaign planning to ensure resources are aligned with company priorities

Key skills required:

10+ years working in Financial Services industry, ideally in the Payments, Transaction Banking or Technology sectors
Strong experience of product marketing, strategic marketing and stakeholder management
Track record of developing complex, multichannel campaigns that deliver tangible ROI
Ability to juggle multiple projects, priorities and stakeholders, while working under tight deadlines
Ability to develop and deliver strategic marketing strategies, plans and campaigns
Good understanding of digital marketing, content marketing and events, with the ability to use data to judge campaign performance and inform decisionmaking.

What we offer

We put you in control of career
We give you a competitive package
We help you perform at your best
We help you make a difference
We give you the freedom to be yourself
We give you the freedom to be yourself

. We are creating an environment of unique individuals - like you - with different perspectives on the financial industry and the world. An environment in which everyone's voice counts and where you can reach your full potential regardless of_
- age, background, culture, colour, disability, gender, nationality, race, religion_
- , sexual orientation, or veteran/military status._