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    • Brand Manager - Windsor, England, United Kingdom - Aardvark Swift Recruitment

    Aardvark Swift Recruitment
    Aardvark Swift Recruitment Windsor, England, United Kingdom

    2 weeks ago

    Description

    EMEA Brand Manager

    We are seeking an EMEA Brand Manager to join our Windsor based team. This strategic role will be responsible for developing and executing brand strategies that drive awareness, engagement, and commercial success across multiple high-profile gaming & entertainment titles within the EMEA and ANZ regions.

    Key Responsibilities:

    • Develop and Implement Tailored Go-to-Market and Promotional Plans: Create regional marketing strategies and manage budgets effectively to drive business results.
    • Work Closely with Global Marketing Teams: Ensure brand alignment across territories, including Japan and the US, to maintain a cohesive global brand image.
    • Translate Brand Pillars into Actionable Regional Marketing Plans: Interpret overarching brand pillars and translate them into actionable regional marketing plans to achieve business objectives.
    • Manage and Report on Allocated Marketing Budgets: Independently manage and report on allocated marketing budgets for specific titles to ensure effective ROI.
    • Analyse and Report on Campaign Effectiveness: Analyse campaign effectiveness, ROI, and key performance indicators, including sales performance, to inform future marketing strategies.
    • Stay Up-to-Date with Market Trends: Stay current with market trends and conduct competitive analysis and consumer research to identify opportunities and challenges.
    • Define Brand Positioning: Define brand positioning and extract actionable insights for regional application to enhance brand relevance.
    • Communicate Brand Vision and Objectives: Clearly communicate brand vision and objectives across internal stakeholders and external partners to ensure everyone is aligned.
    • Oversee Development of Marketing Assets: Oversee the development of marketing assets, localisation efforts, and creative campaign execution in collaboration with internal teams and agencies.
    • Monitor Audience Reception: Monitor audience reception and adapt strategies to optimise impact and achieve business objectives.

    Required Skills & Experience:

    • Substantial Experience in Strategic Brand or Marketing Role: A minimum of 3 years' experience in a strategic brand or marketing role, ideally within the entertainment or digital content industry.
    • Demonstrated Ability to Build and Execute Regional Marketing Strategies: Proven ability to build and execute regional marketing strategies and manage budgets effectively to drive business results.
    • Strong Collaboration Skills: Strong collaboration skills with the ability to work with international teams across various departments and cultures.
    • Deep Understanding of the Video Games Industry: Deep understanding of the video games industry and current platform landscape to inform marketing strategies.
    • Excellent Organisational Skills: Excellent organisational skills with a detail-oriented, proactive approach to project management.
    • Clear and Confident Communication Style: Clear and confident communication style, with strong interpersonal abilities to effectively collaborate with stakeholders.

    Seniority level:

    Mid-Senior level

    Employment type:

    Full-time

    Job function:

    Marketing and Sales

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Brand manager