CRM Executive - Woking, United Kingdom - HQ Theatres

HQ Theatres
HQ Theatres
Verified Company
Woking, United Kingdom

3 weeks ago

Tom O´Connor

Posted by:

Tom O´Connor

beBee Recruiter
Description
Reporting to CRM Manager


About Trafalgar Tickets
Trafalgar Tickets was created in 2021 with the primary objective of creating a consumer ticketing brand for our venues. We welcome 2 million patrons to our regional venues annually, offering a varied program of world-class live entertainment.

Trafalgar Tickets will become the leading ticketing service in its class with customer centricity at its heart whilst creating unique value propositions for our clients and partners.

The ticketing division also includes London's premier ticket agency:
London Theatre Direct.

With over 20 years of leading the market in innovation and creativity, we serve 2 million customers annually through our best in market technology solutions and unrivalled inventory access.


About the Role


Trafalgar Tickets is seeking a dynamic CRM Executive to support the delivery of the CRM strategy to drive retention and audience development as part of the marketing function, across all our ticketing assets including venues and our agency brands.


Key Responsibilities

  • As part of the CRM team, support the delivery of the CRM strategy for both the UK regional venues and ticket agent brands.
  • Driving loyalty and lifetime value from the existing customerbase by providing a datadriven marketing approach.
  • Provide full endtoend marketing campaign management and delivery for our digitalfirst ticket agent brands, working with both internal and external teams.
  • Coordinate digital campaigns for the UK regional venues.
  • For our ticket agent brands, oversight of marketing content initiatives to ensure customer/client engagement, delivering a positive customer experience.
  • A deep understanding of customer segmentation approaches in the support of the marketing function to deliver effective customer/profile targeting.
  • Feed into the planning process for wider marketing campaigns and strategy for the UK regional venues.
  • Execute and support the analysis of marketing campaigns and CRM strategy, with the building and supplying of reports to stakeholders.
  • Delve into the data to uncover customer and performance insights.
  • Develop and grow marketing revenue through selling marketing services, including ad space within our ticket agent brands.
  • Daytoday running of our CRM systems.
  • Support the administration and development of any membership schemes
  • Maintain the processes and toolkits to empower the centralised campaign program for our UK regional venues and agency brands.
  • Always acting in accordance with Trafalgar Entertainment's values and ethics.
  • Any other adhoc duties as required.

About You


We are looking for individuals that can work as part of a team and individually to achieve and deliver Our
Values: Creativity, Collaboration, Excellence, and
Respect.



  • You have a minimum of 12 months experience with a CRM system.
  • Knowledge of customer personalisation and dynamic content to drive relevancy and results.
  • Impeccable attention to detail.
  • You have a test and learn mindset with a data and analytical approach to campaigns, reporting and insight.
  • You have experience of delivering excellent customer experience across channels.
  • Able to adapt to a fastpaced environment.
  • Very well organised and good with time management.
  • Experience working collaboratively within a team and across multiple departments.
Trafalgar Entertainment is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

We are curious, courageous and ambitious, empowering people to challenge and innovate in pursuit of excellence.

We offer competitive remuneration and benefits package.


Job details:

Job reference

  • REQ00489
Date posted

  • 15/02/2023
Application closing date

  • 15/03/2023
Location

  • Woking
Salary
- £24,000 - £28,000 per annum, depending on skills and experience

Package

  • Blank
Contractual hours

  • 40
Basis

  • Full time
Job category/type

  • Blank
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