International Regional Team Leader - Sunderland, United Kingdom - University of Sunderland

Tom O´Connor

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Tom O´Connor

beBee Recruiter


Description
To lead and support a regionally focused team to develop specific markets
effectively, leading to student conversion to one of our campuses and achieving our
International Recruitment and development targets.


Key Responsibilities

and Accountabilities:


  • To work with the Heads of International Development to ensure the
University meets regional targets outlined in the International Strategy.

  • Assist the Heads of International Development in identifying potential
partners and gathering all necessary documentation as per the regions of
responsibility allocated to you.

  • To represent the University at recruitment fairs, agent events, and with
intermediaries such as British Council.

  • Play an active role in converting applicants to enrolment using a range of
marketing tools as well as working with colleagues within the
International Office to support the overall conversion activities.

  • Liaise with relevant on campus societies (i.e. Student Union staff and
groups) and assist on the delivery of social events including welcome event,
celebration events for regional festivals and pre
- departure.

  • Work closely with the International Marketing Officer to plan and deliver a
range of integrated marketing campaigns, branded communications and
other activities to support the recruitment of international students to the
University's Sunderland and London operations for the markets which you
are responsible for.

  • Act as a key contact point for recruitment staff in our overseas offices in the
markets you are responsible for, to assist with any recruitment, marketing
and/or TransNational Education (TNE) related requests.

  • Support our TransNational Education (TNE) partners, in the markets you
are responsible for, in the presentation of the University's brand overseas
and give marketing and branding advice and guidance.

  • Liaise with teams in Sunderland, Hong Kong, London and the International
Office to plan and deliver recruitment initiatives that are measurable and
deliver maximum impact and value for money.

  • Liaise with the International Marketing Officer to produce and maintain
supporting literature, merchandise and the international website and ensure
it is kept up to date.

  • Advise on and support partnership and representative agent marketing
activities and initiatives for the markets you are responsible for.

  • Liaise with the Alumni Office to seek opportunities for fundraising,
recruitment and business development in key international markets within
the markets you are responsible.

  • Plan and execute events overseas to promote to a range of B2B and B2C
audiences with the aim of generating income to the University.

  • Promote overseas study opportunities to students studying at the University
and briefing sessions.

  • Where appropriate, identify and work with the Study Abroad Officer to
establish suitable Study Abroad in and outbound opportunities within your
regions of responsibility.

  • Act as a key contact for specific faculties under your remit and liaise with
admission, registration and module registration for both incoming and
outgoing students.

  • Work closely with overseas partners to provide ongoing support and advice
for incoming students and staff.

  • Analyse international student recruitment data, identify trends and report
this to the International Office senior management team to aid decision
making.

  • To undertake other duties, commensurate with the grade and role, as
required by the International Office Senior Management Team or
University's Executive Team.


Leadership Responsibilities

  • To line manage a team who are regionally focused towards specific
geographical locations based on the areas of your responsibilities.

  • To lead and manage specific projects determined by the International
Senior Management Team.

  • To lead and manage overseas staff to meet regionally determined
objectives for student recruitment and TransNational Education.

  • Monitor, coach, motivate and appraise staff who you have line management

- responsibility of.
  • Assist other equivalent post holders at the equivalent level with covering
responsibilities during periods of overseas travel, leave or when required due
to absence.

**Supporting Customers and Stakeholders

  • To support key customers and stakeholders both internally and externally


including:

o Faculties

  • Compliance
  • Student Journey
  • Finance
  • Planning
  • Marketing
  • Overseas offices
  • TNE Partners
  • Agents
**Contribution to Culture
**- To understand and support a culture in the Service which supports

University and Service priorities,

including:


  • Responsiveness
  • Excellence in customer service and valuing the importance of
delivering services of the highest quality

  • Ownership of actions;
  • Adaptability & a 'can do' attitude
  • Strong communication
  • Innovation
  • Inclusiveness
  • Collaboration and working across team boundaries to build &
strengthen working relationships

  • Offering challenge appropriately to ensure processes

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