Brand Marketing Executive - London, United Kingdom - Ted Baker
Description
TED'S MISSION STATEMENT
- Our Mission is to build a successful company through the creation of a leading designer brand. By conducting ourselves in an efficient and courteous manner and by maintaining Ted's high standards and integrity, we pride ourselves in always being in a position to satisfy the needs of our customer.
'Would Ted do it that way?'
- WHERE DOES THIS ROLE FIT WITHIN TED'S TEAM?
- As part of the Brand Marketing function you will be working as a key member of the wider Customer team. You are responsible for delivering the brand marketing objectives. You will act as a guardian and ambassador for the brand at all times, ensuring that all brand marketing activities deliver commercial results and respond to the global brand vision of Ted Baker.
- Direct Line Manager
- Head of Brand Marketing
- MAIN RESPONSIBILITIES
- o Support in implementing an annual calendar of activity that builds brand awareness, affinity and customer acquisition.
- o Incorporate brand campaigns into the global marketing calendar, ensuring they align with Trade team's objectives, seasonal activities and key global marketing messages.
- o Identify areas of focus within your remit and deliver on-brand proposals that are creative, innovative and commercially driven.
- o Support with specific & focused responsibilities within key brand projects.
- o Campaign Management
- o Support and develop key elements of seasonal campaigns both offline & online ensuring robust planning, timely delivery and full evaluation of each activity.
- o Work closely with the wider customer team to support the delivery of the brand marketing calendar, whilst always ensuring a consistent approach to communications.
- o Proactively identify and propose new opportunities and partnerships that will drive brand awareness.
- o Submit well-crafted and clear briefs for required assets or collateral into in-house Creative teams.
- o Team Support
- o Build and nurture relationships both internal and external that will support with brand marketing solutions and activity on an on-going basis.
- o Collaborate closely and effectively with key stakeholders from the wider Customer team.
- o Manage processes efficiently and effectively with a strong attention to detail on; critical paths, budget and purchase order management, supplier management & post analysis.
- o Attend and contribute to weekly team updates
- The job in more detail
- Excellent understanding of Ted Baker
- Thorough understanding of Ted's customer needs, preferences and insights
- Thorough understanding of Ted's product offering.
- Thorough understanding of Ted's UK, EU & international retailing environments
- Thorough understanding of Ted's global business in its various territories & guises.
- Excellent understanding of the market & competitive environment
- Awareness and internal communication of innovative developments within the fashion, media and entertainment industry of potential relevance to the business.
- Awareness and internal communication of all new communication channels press, broadcast and digital media.
- Team Working
- Support the Head of Brand Marketing to deliver brand communication objectives.
- Attend and contribute to weekly team updates and lead additional team meetings where appropriate.
- TOOLS OF THE TRADE
- Previous experience in a similar role and in a fastpaced environment
- Knowledge and experience of brand marketing
- Highly organised and efficient with 'can do' proactive attitude
- Excellent verbal and written communication skills, some copywriting skills preferred but not essential
- Ability to manage budgets and multiple projects consistently
- Sound/Advanced working knowledge of IT packages
- Excel, Word, PowerPoint and Outlook
- PERSONAL TRAITS
- Positive
- Passionate
- Diplomatic
- Highly Organised
- Proactive
- Resilient
- TED'S VALUES
- AUTHENTIC
- KIND
- CURIOUS
- COURAGEOUS
- INCLUSIVE
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