Global Measurement Expert - London, United Kingdom - EY

EY
EY
Verified Company
London, United Kingdom

1 week ago

Tom O´Connor

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Tom O´Connor

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Description

At EY, you'll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you.

And we're counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.


The Brand, Marketing and Communications (BMC) function has an important role to play in helping to achieve EY's ambition to create long-term value as the world's most trusted, distinctive professional services organization.

We work hand in hand with the business to take services and solutions to market; bring our purpose, building a better working world, to life for our people, clients and communities; engage our people and build a high performing culture; and to build the commercial value and emotional resonance of the EY brand.

Through the collective power of BMC, and the other teams and specialists we work with, we aim to build a better working world by driving commercial value through distinctive marketing and communications that deliver measurable market impact.


BMC also includes a number of teams who are responsible for content development, editorial, webcasts, events-staging, strategy, planning and operations.

Through the collective power of BMC, and the other teams and specialists we work with, we aim to build a better working world by driving commercial value through distinctive marketing and communications that deliver measurable market impact.


The opportunity


As the Global Measurement Expert, you will be challenged with creating a strategic approach to using data to address complex business issues in a highly matrixed environment.


You will execute with excellence measurement projects by:

  • Setting up measurement Learning Agendas in direct collaboration with business stakeholders and Measurement & Insights Leader.
  • Leveraging expertise in measurement methodologies and metrics.
  • Educating stakeholders on measurement topics.
  • Providing specific and actionable business recommendations.


In this role, you will also collaborate with teams across EY including Markets, Knowledge, EY technology and regional teams, as well as partners.

As the nature of the role involves stakeholders in every time that BMC operates, the role may involve unconventional working hours and, when deemed appropriate, periods of international travel.


Your key responsibilities

  • Develop solutions for marketing challenges with the use of diverse measurement toolkit.
  • Build measurement plans, tracking requirements, metrics and benchmarks for our campaigns to understand incremental impact of our marketing.
  • Analyse campaign results and report the media effectiveness across all stakeholder groups.
  • Develop the processes to ensure all stakeholders align and understand how we determine campaign success.
  • Conduct analyses, find best practices and bring and surface opportunities and risks otherwise not identified to senior leadership stakeholders.

Skills and attributes for success

  • Deep digital analytics knowledge and a thorough understanding of marketing performance management, including return on investment for marketing campaigns.
  • Ability to interpret and drive meaningful insights from the data.
  • Be proficient in storytelling and presenting findings to both technical and nontechnical audiences.
  • Expert level of knowledge of digital advertising environment.
  • Understanding of both online and offline media and branding.
  • A total ownership mindset ability to thrive in a highly ambiguous and fastpaced environment with a dynamic bias for action and a "get stuff done" attitude.
  • Excellent critical thinking and stakeholder management skills ability to break down and communicate complex ideas and influence senior leaders and crossfunctional partners.

To qualify for the role you must have

  • Proven track record of inferential problem solving through experimental design and analytical methods.
  • Deep knowledge of statistical modelling techniques (e.g. regression analysis).
  • Experience in campaign brand lift measurement and using analytical insights to guide media planning.
  • Proven track record with executing analytical work with SQL and R.
  • Experience with data visualization (e.g. Power BI).
  • Ability to work effectively, deploy consistent quality, and provide guidance on what decisions should be made.
  • Strong stakeholders management skills, especially in complex matrix organizations.
  • Exceptional timemanagement and goaloriented tasks management skills.
  • Relevant bachelor's degree in a quantitative field; graduate degree within a science, mathematics, operations, business, digital marketing is strongly preferred.

What we offer


As part of this role, you'll work in a highly integrated, global team with the opportunity and tools to grow, develop and drive your career forward.

Here, you can combine global opportunity with flexibl
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