Head of Brand - Barnwood, United Kingdom - Ruroc
Description
About RUROC
We are Ruroc; where innovation meets adventure in the realm of protective gear.
As a leading force in the Action & Motorsports helmet industry, we have redefined the standards of protection and style.
With a mission to engineer cutting-edge solutions that save lives while making a bold statement, we have grown from a £1 million to a £30 million revenue brand, capturing markets across 90 countries globally.
As we continue to shape our destiny, you can be part of a team that manages everything end-to-end, delivering on promises, and contributing to the ever-growing success of the Ruroc brand.
About the ROLE
Reporting directly to the Chief Marketing Officer, the Head of Brand sits on the Marketing Leadership Team.
You will be responsible for defining the future of the Ruroc brand, and grow the brand awareness & advocacy across multiple marketing channels.
Through your own team, you will be directly responsible for Partnerships, Sponsorship, Community, PR, and Events.You will also work very closely to the Digital, Social, and Content Teams to ensure key brand and product campaigns are in line with our strategy, and executed consistently across all channels.
You will also need to immerse yourself in our key categories, Motorcycling and Snowsports. Working experience in these categories is not required, but passion for one/both of them is highly desirable.
You will be naturally proactive, entrepreneurial and assertive in a role that is both business critical and highly visible within the organisation.
Core Responsibilities include (but are not limited to):
Brand Development & Guardianship- Together with the CMO, define Ruroc's brand strategy, ensuring the brand's DNA and personality evolve positively while remaining true to its core strengths.
- Support and influence key strategic decisions such as category strategy, product roadmap, and GTM strategies.
- Define the annual marketing calendar in collaboration with the rest of the Marketing Leadership Team.
- Work closely with the Creative Director to ensure the execution of all consumer touchpoints is true to the brand's DNA, Personality, and Visual Identity.
Brand Activation Strategy, Planning, and Delivery
- Define the Brand Activation Strategy, identifying the right Target Consumers, the right Geographies, and how to reach them ( e.g. IRL Events, Brand Hubs, Social Media, Sponsorship, Influencers, Communities, etc.).
- Build the Annual & Quarterly Activation Plan across these channels.
- Own and manage the global brand activation budget.
- Manage the implementation of these plans through and with your team.
- Reporting of these activities and results.
Brand Partnerships
- Identify and manage relationships within the motorcycling or snowsports industry, in line with brand strategy and business strategy.
- Identify and bring to life opportunities for brand building (e.g. brand placement, collabs, link ups, crossbrand content, etc.) or business development (e.g. copromotion, commercial partnerships, product sourcing, etc.).
Brand Team Leadership
- Lead and develop your team, currently consisting of:
- Moto Sponsorship & Community Manager
- Global Events Manager
- Moto Product Marketing Manager (dotted line)
- Snow Marketing Manager (dotted line)
- Depending on experience, responsibilities could also include:_
Product Marketing Management
- Develop the category strategy for Moto, Snow, and new categories.
- Working closely with the Design & Engineering Teams to develop the product roadmap and bring new products to the market.
- Lead the Product Marketing Team (2 people).
Brand Hubs & Retail Partnerships
- Lead the distribution executive to develop Brand Hubs & Offline sales channels.
- Collaboration and relationship management with key sector brands and manufacturers
Requirements:
About YOU
This role is for you if:
- You are a Head of Brand or Brand Director within a consumer brand with a significant exposure to Ecommerce. You may also be a stellar Brand Manager ready for your next step and willing to stretch yourself to get there.
- You have proven experience in a fastgrowth B2C business.
- You have proven experience in Brand Development., especially with standout brands.
- You have a strong knowhow of most marketing channels and how they work together.
- You have proven experience in managing a significant Sponsorship & Influencers program.
- You have proven experience in developing Communities, both online and offline.
- You have some level of experience in planning and implementing Events.
- You have some level of experience in PR (inhouse or through an agency).
- You have a great sense of ownership and work ethic.
- You are highly collaborative, and can align with a range of stakeholders across functions.
- You are able to work under pressure
