Marketing Executive - Darwen, United Kingdom - WEC Group

WEC Group

Verified Company

Darwen, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

The multi‐award winning WEC Group is looking to recruit an all-rounder Marketing Executive to join our busy marketing team based in Darwen, Lancs.

This is the perfect opportunity for an enthusiastic and dynamic person to thrive, working within a successful and busy team.

WEC is one of the largest contract manufacturing companies in the UK and, and due to the multi-brand nature of our Group, this is a very varied role with a wide-ranging list of responsibilities.

Responsibilities

Manage all social media accounts and assist with the creation and implementation of the social media plan for all of WEC Group's divisions and subsidiaries.
Creating content and helping with SEO strategy for multiple websites
Writing and distribution of press releases and case studies for a variety of industry sectors.
Help with the organisation of events (trade shows, corporate golf day, internal awards ceremonies, recruitment open evenings, fundraising events, etc)
Assisting HR with recruitment campaigns for apprenticeships and internal vacancies.
Basic web design (HTML, WordPress, and Magento) to help Maintain, Improve & Optimize the Group's 15+ websites.

Content marketing

Help with the content writing and optimization of new websites.
Devising strategies to increase online traffic to the company websites and achieve top rankings on major search engines for a wide variety of keywords.
Developing and managing digital marketing campaigns utilising a range of techniques including paid search, SEO and PPC.
Planning, developing and implementing effective marketing campaigns for the company's new Engineering Academy in Blackburn.
Design marketing material (brochures, leaflets, etc) using the Adobe Creative Suite.
Optimization, cleaning and manipulation of product photos using Adobe Photoshop.
Design of company presentations and case studies.
Contribute to the Group's online & offline marketing strategies.
Assisting the wider marketing team with adhoc duties.
Updating intranet with upcoming events, new starters, news and relevant documents.
Excel data entry compile web traffic statistics, Social Media engagement reports, etc.
Review new technologies and keep the company at the forefront of developments in digital marketing & social media.
Being an internal and external brand ambassador.

Knowledge, Skills, Experience

ESSENTIAL:

Strong Digital Skills
Enthusiasm for Social Media
Excellent English writing skills
Excellent organizational skills
Experience working to tight deadlines
Strong understanding of Google Analytics and Google AdWords
Sound knowledge of Digital Marketing & latest SEO tactics
Good project management skills
Driving Licence the role will involve travel between WEC Group's Darwen HQ and our other local sites in Blackburn

DESIRED:

Past Experience in similar B2B role (industrial/engineering knowledge a definite advantage).
Experience using Adobe Creative Suite (Photoshop, Dreamweaver, InDesign, Illustrator)
Basic understanding of HTML, WordPress, and Magento
Training will be provided where required.
Experience building or maintaining new websites.
Experience planning and managing events such as exhibitions and corporate events.
Relevant marketing, PR, digital, or journalism qualification or equivalent injob experience.

Working Location/Environment
Office based at the Group's headquarters in Darwen, Lancashire.

Hours of Work

Week One:
Monday‐ Friday 8.30am‐ 5pm (40 hrs)

Week two:
Monday