User Acquisition - London - Gram Games

    Gram Games
    Gram Games London

    8 hours ago

    Description

    London, UK

    Who We Are:Gram Games is the studio behind popular titles like 1010, Six, Merge Dragons, and Merge Magic, with more exciting projects in the pipeline. We are proudly part of the Zynga & Take‐Two Interactive family. We do things differently here: we work in small self‐managing teams, giving you an incredible amount of ownership, autonomy, and impact.

    At Gram, everyone is expected to have a razor‐sharp focus on creating a tangible impact on their team, their work environment, and on the overall company strategy. If you are motivated by autonomy, constant improvement, collaboration, and a sense of belonging, this is the place for you.

    6 month fixed term contractPosition Overview:As a User Acquisition Manager, you will oversee our large‐scale mobile advertising campaigns and manage the optimisation of creatives, budget allocation and ROI. You will assume a high level of responsibility for seven‐figure monthly budgets to acquire new and engaged players for our portfolio of top‐grossing IAP games.

    As part of the Zynga group of studios you will have the opportunity to interact and learn from other UA managers ranging across categories including hyper‐casual, RPG and sports.

    At Gram we embrace a hybrid work environment. Within this role, you would work 2 days per week in our London office and the remaining days at home.

    What You'll Do:

    Lead user acquisition strategy and performance‐based media buying on SDK ad networks, social and programmatic platforms

    Work closely with product teams, senior stakeholders, and network account managers

    Conduct thorough analysis and cooperate with in‐house design team on new concepts

    Assist in forecasting and management of a multimillion‐dollar budget

    Lead inter‐departmental projects to deliver innovative solutions and business performance improvements

    Identify and develop new partner and platform opportunities to drive increased performance over time

    Perform analysis to spot opportunities and trend changes for the UA activities

    Stay ahead of industry best practices and competitor trends

    Represent the studio at international conferences and events

    What You Bring:

    Experience managing ad network campaigns

    Experience in mobile user acquisition and KPI driven analysis

    Experience launching new games/apps and maintain multiple live products at scale

    Deep understanding of 3rd party tools including MMPs, market research platforms and ad networks

    Experience and knowledge of mobile and ad tech; from a gaming developer, or agency perspective

    Expert with Excel functions (v‐lookup and pivot tables)

    Extremely organized and high level of attention to detail

    Analytical and metric driven

    Bonus Points:

    SQL knowledge

    Mobile gaming and free‐to‐play experience

    What We Offer You:

    Highly competitive salary

    Private medical care

    Company bonus scheme

    Awesome onsite chef serving breakfast, lunch, and lots of treats (naughty and nice)

    Life insurance and a favourable pension scheme

    Healthcare cash plan including dental and optical coverage

    Amazing tech to work with and consoles to play and relax with everywhere you look

    We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization. Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual's race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.

    As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at to request any accommodations or for support related to your application for an open position.

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