Marketing Manager - London, United Kingdom - EMR
Description
A global insurance broker is seeking a Marketing Manager to develop & deliver multi-channel B2B campaigns & support a range of business areas and deliver measurable results.
Responsibilities:
- Working with the senior business leaders to develop B2B marketing campaigns to deliver measurable results.
- Support the delivery of multiple marketing campaigns to meet commercial goals and objectives covering a broad range of topics, strategies and campaigns.
- Using creative and strategic marketing flair to develop the best outcomes for the customer, the business and the team.
- Lead the development and delivery of the commercial marketing strategy.
- Create and deliver targeted and integrated multichannel marketing campaigns for commercial products.
- Set, monitor and report on the key metrics and performance for all content and marketing campaigns with the aim to develop engagement and sales.
- Manage and create variety of content types, including social content, video, newsletters and articles, with commercial awareness to sensitive industry issues.
- Build targeted marketing lists to ensure key audiences are reached.
- Champion data accuracy in the CRM to support marketing needs.
- Manage agency partners.
Requirements:
- Experience of delivering and managing B2B multichannel marketing activity and campaign.
B2B insurance / financial services / professional services experience is preferred
:
- Engaging copy writing with a high level of proofreading skills.
- Commercially astute and ability to demonstrate ROI.
- Excellent interpersonal skills, ability to establish effective relationships quickly, and the confidence to liaise with senior colleagues.
- Confident in planning, organising and prioritising your workload you're a truly motivated, ambitious professional; full of initiative and dedication.
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