Acquisition Marketing Officer - Hertfordshire, United Kingdom - Headliners Recruitment

Headliners Recruitment
Headliners Recruitment
Verified Company
Hertfordshire, United Kingdom

1 week ago

Tom O´Connor

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Tom O´Connor

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Description

Acquisition Marketing Officer -
Hertfordshire -
(hybrid) - Perm - £35-38.5K


We have an exciting role with a Higher Education institution as an Acquisition Marketing Officer tasked with to delivering against the acquisition marketing strategy, to achieve the UK student recruitment targets.


RESPONSIBILITIES AND DUTIES:


  • Help to plan, deliver and report on the effectiveness of undergraduate and postgraduate awareness and lead generation campaigns
  • Responsible for daytoday management of the partner agencies and the other Marketing & Communications teams
  • Work closely with the recruitment events team to deliver student recruitment open days
  • To work with the leadership team to construct and develop School student marketing and recruitment strategies.
  • To help develop an innovative range of promotional and marketing activities
  • To work with the Communications team to develop the narrative and content for student recruitment activity
  • To work with the Insight & Digital team to leverage data to understand and improve campaign effectiveness and ensure frictionless online prospect journeys.
  • To work flexibly to represent the University at a number of student recruitment fairs andexhibitions across the UK

Experience
Experience of delivering marketing Communications campaigns, particularly in relation to lead generation campaigns, with a track record of success

Copy writing for multiple audiences and formats; editing and proof
- reading

Managing /liaising with designers, photographers, agencies and others to achieve high quality outcomes within budget

Working to and achieving deadlines

Experience of working with CRM systems


Skills
Understandingofintegratedmarketing campaigns

Proven experience of deliveringeffective lead generation campaigns

Understandingofmarketing productionprocesses

Excellentwrittenandverbal communicationskills

Experience of managing multiple projects.

Copywriting,editingandproof-reading skills

Understandingof various socialmedia

Excellentorganisationalskills

Understanding of GDPR
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