Marketing Officer - Belfast, United Kingdom - VANRATH
Description
VANRATH are delighted to be assisting our client who is a
major public body within N.Ireland with the Recruitment of a
Marketing Officer Band 4 for a
12 month contract.
Job Summary:
The main function of this post is to help support the development and implementation of integrated marketing strategies to recruit and retain blood donors.
Main Responsibilities:
1. Communication
- Use a variety of tools to communicate with other departments internally
- Use a variety of tools to communicate with external stakeholders (e.g. donors, lapsed donors and the general public), to include but not limited to; face to face, telephone, post and digital methods
- Deliver engaging presentations to large groups
- Expand capacity to communicate with all stakeholders by developing and implementing digital communication tools
- Organise, contribute to and attend health fairs and public events
- Communicate with media outlets where necessary
- Develop and maintain working relationships with schools, universities and other external organisations
- Contribute to internal staff newsletter
- Organise and host Youth Forum events
2. Knowledge, training and experience (Marketing)
- Develop marketing literature
- Research and prepare business cases
- Develop social media content
- Knowledge of internal systems; Pulse, Q-Pulse
- Identify new session opportunities and respond to new session requests
- Coordinate schools programme; organise and deliver educational talks/presentations, work with session planning officer to organise donation sessions, KPI to assess effectiveness
- Coordinate universities programme; organise and deliver educational talks/presentations, attend fresher days and work with session planning officer to organise donation sessions, using KPI's to measure effectiveness.
- Work with community groups and sports teams to promote blood donation and organise donation sessions
- Use digital tools for media monitoring
- Carry out inspections of venues to ensure they meet the needs of the service
- Use internal quality systems
- Analyse research findings to plan marketing activity
- Evaluate of marketing plans and their effectiveness
3. Analytical and Judgemental Skills
- Use departmental procedures to prevent mistakes and correct any basic errors which may occur
- Identify and record any incidents and when necessary report to senior management
- Use records of past events to ensure adequate staffing for Fresher's days
4. Planning and Organisational Skills
- Formulate annual marketing plans for several of the organisation's target markets
- Organise schools, university and college programmes
- Order equipment and resources necessary for role from stores department and external sources
10. Research and Development
- Undertake regular audits of marketing activity
- Carry out and take part in research projects
- Participate in departmental audits
Job Type:
Temporary contract
Contract length: 12 months
Salary:
£12.20-£12.25 per hour
Benefits:
- Company events
- Company pension
- Flexitime
- Gym membership
Schedule:
- Flexitime
- Monday to Friday
Work Location:
In person
Reference ID:
Pd
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