Specialist, Local Campaign Marketing - London, United Kingdom - Discovery Communications

Discovery Communications
Discovery Communications
Verified Company
London, United Kingdom

2 weeks ago

Tom O´Connor

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Tom O´Connor

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Description

Overview
Warner Bros Discovery is recruiting for a Marketing CRM Specialist to join its EMEA Retention Team. The role will be working on discovery+, a direct-to-consumer video subscription service.

The Marketing CRM Specialist will work within a broader global marketing team and be expected to work

across all EMEA markets at times.

**Responsibilities

  • Driven by customer insight, working with the Southern Europe Retention Manager, execute the strategy and plans with a focus on inlife communications to improve subscriber engagement, loyalty and retention.
  • Definition of a contact plan and support the local team in the newsletter planning and operations
  • Ensuring the database is segmented effectively for targeted marketing activities.
  • Create and execute targeted campaigns that leverage top entertainment shows and major sports events.
  • Create benchmarks and working with the CRM data analyst track performance.

Qualifications

  • Performance and results focused, eager to drive continuous optimization across programs.
  • Good creative, customer segmentation and analytical experience.
  • Aptitude for working in an agile "test and learn" environment.
  • Fluent English in both written and verbal forms.
  • HTML experience
  • Adobe Photoshop competency is a bonus
  • Passion for the streaming environment and sports is a plus.
  • Wellorganized and detail oriented
  • A curious mind, always looking for new opportunities and never standing still.
  • Team player who can see how CRM operates within a broader marketing strategy.
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