Global Email and CRM Specialist - Reading, United Kingdom - Roland Europe Group Ltd

Roland Europe Group Ltd

Verified Company

Reading, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

GLOBAL EMAIL AND CRM SPECIALIST

JOB OUTLINE

Based in:
Europe

Reports to:
Global CRM Manager

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IN ORDER TO APPLY_

The Company:
Roland Europe Group Ltd

Roland is a world leader in the design, manufacture and distribution of electronic musical instruments including keyboards & synthesisers, guitar products, electronic percussion kits, digital recording equipment, amplifiers and audio processing devices.

Role Purpose:

Truly understand the needs, wants, challenges and achievements of our customers. This understanding influences 1:1 communication to become the creation—and exchange—of meaning.

Role Accountabilities:

Mission:

Build valuable brand

Goal:

Core Competencies:

Know your customer to define their journey
Data Intelligence
Optimise everything
Lead the conversation
Exceptional execution towards ACR goals

Responsibilities:

Follow global digital marketing strategies to achieve marketing and business goals
Provide support and enable the success of all local and regional marketing teams
Maintenance and optimisation of tracking, segmentation and automation processes
Consistent and reliable reporting on all key campaign optimisation and performance metrics

Duties:

Strategy:

Take a lead and support the direction provided by the Global CRM Manager
As a data user, adhere to the latest global privacy laws, guidelines, and code
Identify gaps in existing processes, tools and communications and contribute to ways to improve them

Campaign Execution

Initiate a testandlearn methodology from a systemslevel and campaignlevel
Employ optimisation techniques to maximise impact towards our northstar metric: Interaction Rate

Lead Capture:

Optimise sign ups, brochure requests, product enquiries via external and inbound channels
Manage the quality and consistency of the data captured on the systems for marketing and sales maximisation

CRM Maintenance and Management:

Maintain a clean, nurtured database of active contacts by consistently 'cleaning house' with regards to automation, tags, segments, lists and reports
Stay on top of our MarTech and data source integrations with a responsibility to escalate any warnings or concerns
Ensure all campaigns adhere to naming conventions to allow for clearer communications between teams
Continuously look to improve understanding of our CRM through selflearning, webinars and education through our Account Manager resources

Customer Insights:

Use behavioural / responsebased insight to improve segmentation and target relevant audience groups
Increase conversion by identifying trends in customer behaviour for both onplatform and offplatform

Relationships:

Adopt the 'One Roland' team culture across global, local and regional teams
Work alongside the Global Project Management Team to openly communicate daily campaign progress through our team's PMS
Participate in Project/Campaign kickoff meetings, weekly meetings, and onetoone meetings to clearly understand expectations on an individual and team level
Provide Sales and Product teams visibility to the power of the CRM and improve their understanding of the potential within their respective category/market

Experience, Skills & Qualifications required:

Proven campaign management experience and organizational skills including the ability to set and drive requirements across multiple projects
Ability to work on own initiatives, requiring mínimal supervision the ability to "take a project and run with it" is key
Strong communication skills and the ability to work with multiple stakeholders to prioritize tasks and projects effectively
Experience with Active Campaign or similar marketing automation system
Ability to think critically, identify solutions and deliver recommendations based on data and analysis
Must be able to work independently and be teamoriented, reliable and dependable
Strong initiative, creative thinking, attention to detail and work ethic
Be an advocate for the platform and contribute to knowledge sharing across all the regional teams