Paid Media Executive - London, United Kingdom - Daniel J. Edelman Holdings
Description
TheResponsibilities:
- Implement, manage, and optimise paid media campaigns across selfserve platforms like Facebook/Instagram, LinkedIn, Twitter, Snapchat, TikTok, etc.
- Proven ability to understand client goals and how they translate into paid media campaigns
- Maintaining and optimising client campaigns to maximise those measures of success through data driven decisions.
- Brainstorming/researching targeting for specific campaigns
- Serve as daily internal account team and vendor contact when appropriate, address account team, vendor, and client issues thoughtfully and effectively
- Track operational performance of multiple accounts, ensuring quality work, deadline, and budget adherence
- Process oriented, with the ability to manage multiple small or mediumsize projects simultaneously
- Analysing and reporting data on a daily / weekly / biweekly / monthly & adhoc basis
- Keeping abreast of industry news and developing POVs to communicate relevant updates to internal teams
- Advanced knowledge of Microsoft Office suite, including exceptional Microsoft Excel and PowerPoint skills
Basic Qualifications:
- 1+ years of relevant experience in planning and buying paid social and digital media
- Proven track record analysing paid media campaign performance and developing and implementing optimisation recommendations
- Strong interpersonal, organizational, written and oral communications skills
- Ability to adapt to new conditions, deadlines and assignments
Preferred Qualifications:
- A bachelor's degree in a relevant field from an accredited college or university
- Strong communication skills, analytical abilities, perform well under pressure, and be a team player
- Be a selfstarter, energized by problemsolving, excel in a collaborative environment, and proactively offer suggestions to build, shape, and improve processes
- Understanding of programmatic, paid search, and SEO fundamentals is a plus
- Experience with Google business tools like Analytics, Tag Manager, Looker Studio and Search Console is a plus
Edelman Data & Intelligence (DXI) is a global, multidisciplinary research, analytics and data consultancy with a distinctly human mission.
We use data and intelligence to help businesses and organizations build trusting relationships with people: making communications more authentic, engagement more exciting and connections more meaningful.
DXI brings together and integrates the necessary people-based PR, communications, social, research and exogenous data, as well as the technology infrastructure to create, collect, store and manage first-party data and identity resolution.
DXI is comprised of over 350 research specialists, business scientists, data engineers, behavioral and machine-learning experts, and data strategy consultants based in 15 markets around the world.
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