Marketing Generalist - London, United Kingdom - eClerx LLC

Description

Marketing Generalist

Location:
London, UK


Type:
Full-time (Hybrid role, Home/Office - 80/20)


Experience:
B2B marketing experience


Vertical:
Digital


Role Summary

We're hiring a Marketing Generalist to help us build a world-class marketing organization while promoting the eClerx Digital brand and our services across multiple industries in multiple geographies.

Reporting to the CMO and working closely with sales teams and agency partners, you will be responsible for strategic B2B marketing planning and execution for industry-specific services and solutions.

You will develop and execute integrated marketing programs to support all stages of the marketing and sales lifecycle as good building targeted account-based marketing programs.

Key Responsibilities

• Engage effectively with internal stakeholders to build and maintain an effective marketing strategy to support growth goals for specific industries, services, and solutions
• Design integrated datadriven multichannel marketing programs ensuring they operate with maximum efficiency, making the most of available resources
• Develop accountbased marketing campaigns, working with account managers to identify opportunities and the means to reach them
• Participate in managing content creation for RFP pitch and presentation development
• Responsible for industryspecific event planning, content creation, reporting, and budgets
• Create sales enablement tools and artifacts to support sales teams with sales efforts
• Execute programs in collaboration with internal teams and agency partners
• Standardize and tune repeatable, scalable automated marketing processes such as lead nurturing to maximize campaign outcomes
• Produce program analysis and insight to track KPIs against goals
• Manage and report on the allocated budget

Eligibility Requirements

• 5+ years' B2B marketing experience
• A proven track record in multichannel lead and demand generation program development and execution
• Ability to pivot between highlevel strategic thinking and tactical execution
• Datadriven thinker and decision maker
• Confident engaging with and influencing stakeholders at all levels
• Experience managing a substantial budget
• Comfortable with martech (Salesforce, Hubspot, Google Analytics)
• Selfstarter, able to work autonomously; aggressive in meeting deadlines and timelines
• Highly organized with excellent attention to detail

Good to have

• Experience working across industries/verticals
• Experienced and knowledgeable about digital marketing, data, and analytics services
• Experience setting up and running accountbased marketing programs
• Copyediting and/or copywriting skills
• Powerpoint extraordinaire

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About eClerx
eClerx is an Equal Opportunity Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.

We are also committed to protecting and safeguarding your personal data. Please find our policy here.

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