Director of Growth - London, United Kingdom - WayForward

WayForward

Verified Company

London, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

This fantastic digital creative agency operating in the games and entertainment space is seeking a Director of Growth to be responsible for the agency's growth from new business activities and new agency services.

The role will involve managing in-bound opportunities, the new business outreach team and new client onboarding.

A key aspect of this role will be to help solve complex client challenges and articulate the strategies and solutions clearly, working closely with the Head of Strategy to unlock opportunities and create unique solutions.

This role will support clients root-to-branch in the lifecycle of a game, from pre-production (working on brand strategy and comms planning), then seeing the brand through to launch and post-launch.

Responsibilities:

Ownership of the new business strategy identifying potential new clients, reaching and building relationships, identifying and converting opportunities
Qualifying opportunities alongside the client services team
Overseeing RFP responses and pitches when necessary
Working closely with Client Services, Strategy, Delivery, Operations and Finance departments on pricing strategy and new service development
Attending thought leadership and industry events
Creating a suite of materials to best represent the agency, generate and convert leads
Line management of the Marketing Manager and New Business Manager.
Keeping up to date with the latest gaming industry trends, news and knowledge, and using this to inform the new business approach

You will need:

A strong track record building seniorlevel relationships within the gaming industry, clientside or at a marketing agency
A very strong understanding of, and passion for, the gaming industry, market trends, typical game marketing lifecycles & projects
It's a strategy focused role, therefore experience creating and delivering strategy work is key
Experience winning new gaming clients and putting together proposals and pitches
Experience in financial & scope negotiations, and client contracting (with support from a legal team)
Experience managing gaming clients & projects in a marketing context, with an understanding of their typical challenges
Experience or good understanding of the full game cycle from a marketing perspective
Ability to create thoughtleadership focused on gaming marketing and confidence to talk at events, attend panels etc. to discuss these topics
Ability to plan and strategise at a Csuite level

You should be:

An excellent decisionmaker that's able to identify, articulate, and prioritise what's right for the agency
Highly proactive in finding opportunities for new business growth
Able to proactively identify future challenges and risks in the market and address them headon
Confident in resolving difficult client or team issues
Kind, supportive and constructive to your team, helping them coach and develop along their career paths