Marketing Automation Specialist - London, United Kingdom - Informa Global Support

Informa Global Support

Verified Company

London, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Company Description

About Informa Tech
Informa Tech is a market-leading provider of integrated research, media, training, and events to the global Technology community. We're an international business of more than 600 colleagues, operating in more than 20 markets.

Our aim is to inspire the Technology community to design, build and run a better digital world through research, media, training, and event brands that inform, educate and connect.

Over 7,000 professionals subscribe to our research, with 225,000 delegates attending our events and over 18,000 students participating in our training programs each year, and nearly 4 million people visiting our digital communities each month.

Job Description:

In Summary

Day-to-day Responsibilities

Provides daytoday campaign design, QA and activation support for multistep and automated campaigns
Analyzes campaign performance to provide insights and adjust campaigns accordingly
Builds Eloqua user facing Eloqua forms and processing steps

Qualifications:

Proficiency in marketing automation platforms, preferably Eloqua
Developed and executed A/B tests to continually improve performance & drive value
Analyticsfocused, with experience translating data into business and consumer insights
Strong project management skills
Intermediate Excel skills (pivot tables, graphs)
Understands CASL, CAN-SPAM, GDPR, and CCPA
Proficiency in Adobe Photoshop, Dreamweaver, HTML / CSS
Strong interest in the analytical side of marketing such as marketing performance, segmentation, and overall database health
Attention to detail and process is a must
Ability to work in a dynamic fastpaced environment
Ability to manage multiple projects simultaneously
Strong customer service skills, outstanding verbal, and written communication skills, specifically with the ability to collaborate internally
Has a working knowledge of relational databases and their use in marketing programs

Additional Information

About
Why work for Informa?

25 days annual leave plus bank holidays, 4 days for volunteering and a day off for your Birthday (Holiday runs from January to December)
Friendly staff who are all "expert's experts" and additional training for development
Pension match and a range of other entirely flexible benefits to suit your needs 5% Pension Scheme.
Regular Social Events and Networking opportunities
Share-Match options become a shareholder

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