Marketing Executive - Birmingham, United Kingdom - Mutt Motorcycles
Description
As the Mutt family continues to grow globally, we are looking for a Marketing Executive to join our Marketing & Creative Team.
SUMMARY
As Marketing Executive at Mutt Motorcycles, you will work as part of the Marketing & Creative team to develop, create, execute and monitor marketing campaigns and projects, PR, and in-house/OOH events and assets for the Mutt brand, and communicate business information effectively to our dealer and distributor network.
KEY RESPONSIBILITIES
Our Marketing Executive's key responsibilities are to:
- Work as part of the Mutt team to identify opportunities and develop, plan, and execute engaging, creative marketing campaigns and ideas for the Mutt brand for B2C and B2B
- Plan and execute events and shows, both inhouse and OOH, attending both Mutt events and other industry shows and events where required.
- Support with the development of marketing and content strategies
- Work with our Retail and Product teams to produce product assets and information for ecommerce and digital merchandising
- Manage or daytoday social media activity, building and maintaining our social media presence
- Execute marketing activity and campaigns to ensure effective ROI and identify opportunities for improvement
- Proactively manage marketing activity, assets, and postsales support and information for our network of dealers and distributors
- Plan and execute business and marketing communications on key activity to our network of dealers and distributors
- Work collaboratively with other colleagues to communicate product launches, promotions, and brand activity
- Complete/commission brand copy for marketing materials
- Manage production and delivery/installation of marketing materials and assets
- Identify and collaborate with agencies and partners to deliver marketing & creative requirements
- Engage with and manage external talent for marketing and content opportunities
- Plan and produce product and lifestyle film/photography
- Ensure a commercial approach to cost and budget management
KEY SKILLS/EXPERIENCE
As Marketing Executive, you will need:
- Proven experience of working in a marketing role, preferably with lifestyle brands, with a key focus on social media and Digital Marketing
- Demonstrable skills and experience in managing marketing campaigns, events, and projects
- Demonstrable experience and knowledge of brand PR
- Demonstrable experience and knowledge of planning and delivering events and experiential marketing
- Extensive knowledge and proven experience of working with all major social media platforms to deliver marketing campaigns and daytoday activity
- Proven experience of delivering general daytoday marketing activity
- Knowledge and experience of design processes to produce marketing materials
- Proven experience of creating and developing copy for marketing campaigns
- Experience of website content management
- Knowledge and experience of developing and managing budgets for marketing, events, and PR activity
- Experience in identifying target audiences, and developing highly creative campaigns that engage, inform, and motivate.
- Experience of photoshoot and film production
GENERAL SKILLS
As Marketing Executive, you will need these general skills:
- Excellent time management and organisational skills
- Strong customer focus
- Excellent communication skills, particularly concerning communicating ideas and reporting insights
- An ability to produce highquality work, accurately to tight deadlines
- Excellent attention to detail
- Professionalism and accountability
- Selfmotivation, determination and resilience
- The ability to manage and deliver multiple projects on an ongoing basis
- The ability to plan and monitor budgets
- An ability to work with external partners and team members effectively on projects and daytoday
- Commercial awareness, particularly related to ROI and management of marketing campaigns
- Experience in using Microsoft Office & Google Suite tools/software
- A working knowledge of Adobe Creative Suite is desirable
QUALIFICATIONS
A degree or degree equivalent in Marketing or a related field, or equivalent industry experience.
BEHAVIOURS
As a team member at Mutt Motorcycles, the behaviours we expect are:
- That you will be open to change and take responsibility for your skills
- That you will work with passion and purpose to achieve the Mutt vision and drive performance
- That you will be a good leader, take accountability and ownership of your actions, and act with integrity
- That you will support the Mutt team, be flexible and resilient and treat others with honesty and respect
- That you will aim for high performance and stretch yourself
- That you will work to spot new ideas and innovate
- That you will use common sense to do the right thing
- That you will consider and understand your impact on others
- That you will do what you say you will do
- That you will work in collaboration with the Mutt team
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