CRM Analyst Customer Targeting Exec - Herefordshire, United Kingdom - Harnham - Data & Analytics Recruitment
Description
CRM ANALYST (CUSTOMER TARGETING EXEC)
£25, ,000
HEREFORDSHIRE
Use analytics to drive customer targeting and be influential in the growth and retention of customers
THE COMPANY
A leading retailer within the UK market who understand data. Be part of the flexible and positive team by helping them achieve the companies growth and data targets
THE ROLE
As a CRM Analyst your focus will be to understand who the customer base are in detail, specifically you will:
- Identify each individual customer segment through analysis understanding demographic, gender, geographical location and more
- Identify areas for optimisation in the CRM process through segmentation and segmentation models
- Use analytical tool such as Google Analytics or SQL to query large sets of data to extract insights and new ways to increase the optimisation of current CRM Strategy
- Work with the wider marketing team to understand the goals of the team and use analytics to drive new strategies and projects forward
YOUR SKILLS
- Strong GA or SQL to query and code large data sets, being analytically minded and a passion for data led decisions
- Experience in segmentation and helping to build targeted marketing campaigns
- Great communicator and able to convey complicated technical terms in digestible language
THE BENEFITS
£25, ,000 annual salary, flexible working and competitive benefits.
HOW TO APPLY
Data Analyst, Data Analytics, SAS, Python, R, Data Modelling, Google Analytics, Adobe Analytics, Coremetrics, GA, AA, Clustering, Propensity Modelling, Segmentation, CRM, CRM Analytics, Marketing Analyst, Insight Analyst, Growth Analyst, Customer Analytics
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