Lead Marketing Analyst - Manchester, United Kingdom - Harnham

Harnham
Harnham
Verified Company
Manchester, United Kingdom

4 weeks ago

Tom O´Connor

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Tom O´Connor

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Description

LEAD MARKETING ANALYST

£60, ,000

REMOTE
Use deep dive analysis to help understand marketing strategy, successful channels and drive decisions through data, working with high level stakeholders to influence decisions within the thriving FinTech Business


THE COMPANY
A high growth FinTech with a passion for data After another series of funding this self serving innovative business within finance uses data to drive strategy, they promote within and are building a team around progression and opportunity


THE ROLE
As the Lead Marketing Analyst your focus will be to build and develop the CRM and digital marketing strategy through analytics, specifically you will have to:

  • Develop and implement a CRM strategy through deep dive analytics, using data to decide short and long term marketing campaigns, driving decisions and acquisition
  • Identify areas for optimisation within digital marketing campaigns (SEO, PPC and Organic)
  • Use SQL (R/Python) to query data and work with large data sets to extract insights and work with senior stakeholders to build a successful campaign strategy
  • Provide insights into the customer, who they are and how best to engage with them
  • Mentor the team and provide training and development opportunities to progress the culture and ability within marketing

YOUR SKILLS

  • Strong SQL (R/Python) to query and code large data sets, being analytically minded and a passion for data led decisions
  • Experience analysing CRM and digital marketing campaigns
  • Great communicator and able to convey complicated technical terms in digestible language

THE BENEFITS
£60, ,000 annual salary, flexible working and competitive benefits.


HOW TO APPLY
Data Analyst, Data Analytics, SAS, Python, R, Data Modelling, Google Analytics, Adobe Analytics, Coremetrics, GA, AA, Clustering, Propensity Modelling, Segmentation, CRM, CRM Analytics, Marketing Analyst, Insight Analyst, Growth Analyst, Customer Analytics
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