Marketing Officer - Derby, United Kingdom - University of Derby

University of Derby
University of Derby
Verified Company
Derby, United Kingdom

1 month ago

Tom O´Connor

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Tom O´Connor

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Description

Job details:

Department

Marketing and Communications

Responsible to

Senior Campaigns Manager / Marketing Manager

Location

Kedleston Road, Derby Campus

Salary

£29,476 to £32,406 per annum (For exceptional performers, there is scope for further progression up to £37,267 per annum).

Closing date

Tuesday 7 March 2023

Contract type

Fixed term contract for 12 months

Post type

Full-time

Reference

0021-23


About the role:


We are looking for a Marketing Officer who is proven in providing and delivering an outstanding level of marketing support to join the Marketing and Communications team.


You will be involved in the creation and delivery of brand awareness, lead generation marketing campaigns, with a core focus on undergraduate and postgraduate student recruitment through effective paid media, CRM marketing, events and schools and college liaison activity.


You will also have responsibility for delivering effective conversion activity, including Open Days and Applicants Days for prospective students, to nurture applicants through the marketing funnel and provide a seamless customer journey.


Principal accountabilities:


  • Support the planning and delivery of all aspects of brand awareness, lead generation and conversion marketing campaigns.
  • Deliver marketing campaigns that will encompass, amongst other things; paid digital and traditional media, CRM, content development, direct mail, social media, publications, events and sponsorships.
  • Support the planning and delivery of Open Days, recruitment fairs and schools and colleges events.
  • Understand our course offer, their USPs, the target market, the wider recruitment environment and competitor activity in order to support campaign development.
  • Develop strong working relationships with external and inhouse Content, Design and Digital delivery teams to develop assets and ensure campaign briefs are met and delivered on time and to set budgets.
  • Support the tracking, analysis and reporting of all campaigns activity against agreed KPIs, drawing conclusions and making recommendations for future campaign delivery.
  • Understanding of how to use the University CRM database and segmentation to send tailored communications to target audiences.
  • Contribute to the development of crossUniversity strategies through intelligence gathering, analysing the market and making recommendations to senior colleagues.
  • Write copy for a range of marketing outputs, from digital profiles and adverts, to social media entries and publications content.
  • Act as website CMS moderator, taking responsibility for the proofing of all copy, ensuring it is informed by insights, fit for purpose and accurate.
  • Play an integral role in the planning, creation and seeding out of campaign content, including video production and editing, blogs, photography and case studies.
  • Regularly meet with other Marketing Officers across the University to share best practice and ensure the optimisation of activities.
  • Support the establishment of effective marketing models and protocols through implementing best practice and rolling this out across the University.
  • Ongoing liaison with marketing, academic and professional support colleagues across the University to ensure all campaign activities are coordinated effectively.
  • To be a positive ambassador for the University, representing it at events including Open Days, recruitment fairs and Schools and Colleges visits.
  • Fully embrace a culture of continuous improvement which encourages team members to question the norms, try new things and be innovative and creative in their approach.

Person specification:


Essential criteria:


Qualifications:


  • Relevant degree (or equivalent qualification) or recent, comparable work experience

Experience:


  • Experience and demonstrable success within a similar role
  • Proven track record of delivering effective outputs across the broad marketing mix (including; digital media, publications, CRM)
  • Experience of planning with defined resources and delivering to plan successfully
  • Ability to manage multiple projects at once and keep key stakeholders regularly updated on progress
  • Experience of reviewing marketing activity, reporting on outcomes and making recommendations to senior colleagues
  • Experience of implementing and/or delivering CRM
  • Experience of working with media agencies and knowledge of developing assets for a range of media types

Skills, knowledge and abilities:


  • Excellent communication skills, including the ability to write copy for a range of audiences
  • Excellent interpersonal skills including listening, a strong negotiating prowess and persuasion skills
  • Excellent organisational and time management talents
  • Ability to provide a clear brief and project manage complex campaigns
  • Ability to remain calm under pressure
  • Good team player, but able to work under own initiative
  • Creative, innovative and with a strong eye for detail
  • Proactive with a so
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