Marketing Officer - Portsmouth, United Kingdom - The Guildhall Trust

Description

TITLE:
Marketing Officer


DEPARTMENT:
Marketing


RESPONSIBLE TO:
Head of Marketing + CEO


HOURS: 24 hours per week


PAY:
£24,000 Per Annum, Pro-Rata


Contract:
Permanent. With opportunity to increase hours after review at 6 months.


Purpose of Job

This is an exciting new role within the organisation whereby you'll focus on and co-ordinate the B2B marketing activities and raise the profile of The Guildhall Trust to develop connections and explore opportunities to attract new business.

You will deliver multi-channel campaigns that promote The Guildhall Trust as a cultural consultancy to key clients such as local authorities, raise the profile of our charitable initiatives and support the Conferencing & Sales Team in developing our corporate client network.

Principal Responsibilities

• To support the institutional and strategic marketing initiatives as established by the Strategic Marketing Committee. You will work with the CEO and Head of Marketing to develop a multichannel action plan to promote The Guildhall Trust that targets key client groups, undertaking research and analysis as required to inform and adapt the plan.
• To deliver a multichannel action plan to promote The Guildhall Trust across digital, print, PR and networking activities.
• To promote the Conference & Meetings offer of Portsmouth Guildhall to corporates locally, regionally and nationally. You will deliver paid and organic digital campaigns, an emarketing strategy, enhance our online listings and develop new connections at networking events.
• To build The Guildhall Trust's LinkedIn profile and activity to help meet business objectives.
• To support the Fundraising Manager in delivering sponsorship initiatives which achieve targets.
• Optimise campaign plans and targeting strategies and utilise analysis techniques to exceed targets and deliver growth to the business.

Location
Your main place of work will be the offices of the Guildhall Trust at Portsmouth Guildhall. You will occasionally be able to work from home as and when the need occurs.


Other
The nature of the work undertaken by the post holder will be required to work daytime weekdays. Occasional evening and weekend working may be required.


Budget - n/a

Physical - None


Context

The Guildhall Trust was formed in 2011 to take on the management of the Portsmouth Guildhall, one of the south of England's largest and busiest concert halls.

The Trust became a charity in 2013 with a board of trustees, a trading company and a clear vision for its future.

The Trust has successfully developed the Guildhall into a vibrant concert hall, with a first-class programme of concerts as well as learning and participation activities.

The Trust has diversified its business with income streams from conferencing and new events. The Trust is working on a long-term capital project, Guildhall Renaissance, to develop a first-class venue for the future.

Over 275,000 people a year engage with the Guildhall and the Trust's various activities.

We host approximately 130 large concerts per annum, 70 smaller gigs in our Studio, nearly 3,000 school children participate in Dance Live, one of our leading events, and 80,000 people annually attend conferences and events.

Our core purpose is to deliver inspirational opportunities so that people want to engage with culture and the creative economy.

The Guildhall Trust's vision is that it will become a leading cultural organisation which places our communities at the centre of everything we do so that we can inspire, entertain and transform lives.

This is a new position which whilst sitting within the marketing department and works with our CEO, conferencing and events team and the Fundraising Manager as well as the Head of Marketing.

As we seek to expand our business, we wish to increase our profile to businesses, local authorities and sector related clients and partners.

Person Specification

This acts as selection criteria and gives an outline of the type of person the characteristic required to do the job.

Experience of working within a marketing team for at least 2 years.
Experience of delivering effective B2B marketing campaigns.
Experience of developing content for multiple audiences.
Excellent interpersonal and communication skills.
Excellent copy writing skills with a critical eye for detail.
A skilled social media promoter and analyst across several platforms including Facebook, LinkedIn and Twitter.
Highly competent IT skills
Hands on approach and team player
A strong marketeer
Willing to work evenings and weekends as required

Experience of working on sponsorship and/or fundraising campaigns.
Working with the corporate events market
Experience of CRM and GDPR legislation
Use of Adobe Creative Cloud - including In Design, Illustrator, Photoshop, Lightroom, Premier Pro, After Effects.
Use of Wordpress.
Photography/Videography/Animation
Driving License and use of car


Closing Date:5