Digital Media Specialist - London, United Kingdom - Pernod Ricard

Pernod Ricard
Pernod Ricard
Verified Company
London, United Kingdom

1 month ago

Tom O´Connor

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Tom O´Connor

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Description
Digital Media Specialist

  • Your Manager Taneesha Kumar
  • Team: Marketing Team
  • Location: Chiswick. We operate a hybrid working approach, which allows you to manage your time between home and office.
Be part of something big

We are Pernod Ricard, a leading company in the global wines and spirits industry with over 19,000 employees globally.

We own 16 of the world's top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries, including:

Absolut vodka, Ballantine's, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater, Malfy and Monkey 47 gins, Malibu liqueur, Mumm and Perrier-Jouët champagnes as well Jacob's Creek, Brancott Estate and Campo Viejo wines.

Here in the UK

In the UK, Pernod Ricard is made up of 3 businesses:

  • Pernod Ricard UK, which markets, sells and distributes our products in the UK and also drives the global development of our iconic Gin brands through The Gin Hub
  • Chivas Brothers, the largest brand company in the Group, responsible for the production and management of our awardwinning Scotch whisky portfolio
  • Pernod Ricard Global Travel Retail, the global and EMEA home of the group's duty free, air travel and cruises business.
Your new team

This position sits in our Pernod Ricard UK (PRUK) business.

Our diverse population of 300+ passionate employees have been creating conviviality since 2001, bringing our premium brands and unforgettable experiences to the UK.

As the world's 2nd largest spirits market, the UK is a key location for our company.

Since 2017 PRUK has also hosted The Gin Hub, the team responsible for managing the Group's unrivalled portfolio of 'Premium+' International Gins globally.


At PRUK, we have a culture that blends performance and conviviality: we are recognised as an open and diverse business with a firm commitment to our employees' wellness, inclusion and safety and to making a positive impact on our industry and environment.


Our Vision as a marketing department is to be the engine of our business, fundamentally setting and driving the strategy that will enable PRUK to achieve its goal of increasing market share.

This vision is underpinned by a commitment to understanding our consumers and their moments of conviviality, to creativity and entrepreneurship, all with solid commercial foundations.


As a member of the marketing department, you will work cross functionally to ensure our brands are present and play an active role in the moments that matter in consumers lives.

You will have a commitment to efficiency and ROI, to learning and improving and sharing best practice across the department to enable us to accelerate our performance.


You will have a clear view of the big initiatives that will accelerate growth for our business, from A&P investment, performance marketing & technology diversification and you will focus on delivering these with impact so we can achieve our goal.

Your unique contribution

You will have 3 main areas of responsibility:

  • Campaign Management: Be responsible for the end-to-end process of campaign (across digital but able to support across other ATL channels) delivery from design, set up to full campaign management and delivery. Working very closely with our brand teams, media agency & partners.
  • Digital Excellence:
  • Implement Brilliant basics across our campaigns i.e. campaign taxonomy, UTM's, floodlights and pixels.
  • Manage direct media relationships with leading players such as Facebook and Google, including direct buys (search, programmatic, display), ensuring that we are implementing best class practices and leveraging JBP's to their full extent.
  • Strategy: Support the lab lead in executing our media strategy, which focusses on how we can accelerate within digital & beyond. This requires a good understanding of core tech
  • DSP's, CDP, and Google analytics. Keep close to all the landscape changes i.e. cookie depreciation, brand safety guidelines, ecomm/performance marketing opportunities.
Who you'll be working with


Internally, you'll be working with:

  • Brand Teams
  • Digital Labs (content, DCX, data & The mix (our inhouse studio)
- eBusiness Team

  • Global Digital Community
Externally, your key contacts will be our media agency MG OMD, media partners like Meta, Google & Pinterest.

Your blend of talent

This position could be right for you if you:
Our mix of benefits


For your health, we offer private medical insurance, critical illness cover and an optional healthcare cash plan and dental insurance.

Our lifestyle benefits options include 28 days' annual holiday, your employee pension, share incentive plan, family care, season ticket loans, free mortgage advice, payroll giving and more

You can access lots of gifts & discounts, including an allowance each year to spend on our brands in our staff shop and e
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