Senior Marketing Analytics Manager - London, United Kingdom - The Rank Group

The Rank Group

Verified Company

London, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Company Description
The Rank Group is a Venues and Digital gaming businesses.

If you're not sure who we are, you may be more familiar with us through our venue brands; Mecca Bingo and Grosvenor Casino.

We employ circa 8,000 people globally, with our UK office functions being located in Maidenhead (Head Office), Sheffield (Customer Solutions Hub), London (Digital) and a further office in Gibraltar, which is home to our existing Rank Digital function.

We are evolving as a business and are adding some exciting new brands and concepts to our venues and digital offering.

By joining an office-based or operational function with us, you'll instantly be part of a high-performing and inclusive culture, whichworks closely to support our Customer-facing teams.

This role sits in our Customer Analytics function within our well-established strong data-driven centralised Analytical department.

Our mission is to provide insight relative to Marketing, Customer Insights, and Safer Gambling and establish a strong cultureof data-driven decision-making in our organisation's strategy.

This role will give you the opportunity to lead a high-performing marketing analytics team that provides innovative marketing analytics and actionable insights to proactively make recommendations on marketing and promotions decisions.

Key Responsibilities:

Work closely with marketing teams across both retail and digital businesses to ensure the effectiveness of marketing and promotional activity
Supporting marketing performance team to measure ROI on marketing spend and optimise performance, measuring marketing efficiencies and supporting analysis on bonus management
Translates behavioural and transactional data into key insights and business deliverables.
Responsible for regular reporting of key performance metrics to the business
Presents findings to senior stakeholders, and proactively look for areas of opportunity, and how best to use marketing and promotional spend
Manage key senior stakeholders, building strong and collaborative relationships
Recruit, coach and mentor team career performance with a focus on creating a highperforming marketing analytics team
To uphold the company's commitment to the protection of young and vulnerable people, in accordance with the company's responsible gambling policy and procedures

Qualifications

Demonstratable experience/knowledge of online/venue gambling sector
Knowledge of SQL and/or one of the following; Python, R, SAS
Knowledge of Data visualisation software, PowerBI preferable
Ability to create highlevel presentations of analytical work
Proven ability to analyse large sets and translate them into insights and actionable business recommendations
Great communication, collaboration, and presentation skills
Ability to excel in a fastpaced complex business environment
BSc/BA in a quantitative field (Statistics, Digital Marketing, Economics, Mathematics, Operations Science)

Additional Information
To find out more information, follow us over on LinkedIn

Rank Group & Rank Interactive