Campaign Manager - London, United Kingdom - Morgan Fraser Group Limited

Morgan Fraser Group Limited

Verified Company

London, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Morgan Fraser Group are currently recruiting for a Campaign Manager to join our client's excellent based in London.

If you are seeking for a new opportunity within the marketing industry, why not read the Job Description Below:

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The role:_

The Campaign Manager plays a critical role in the daytoday planning, overseeing and execution of our client's marketing campaigns in line with the company's marketing strategy, to support our clien'ts growth in thought leadership, industry awareness,client experience and revenue.
While predominantly B2B focused, the Campaign Manager is accustomed to working in a clientcentric environment and works closely with other business functions to ensure the successful delivery of campaigns that support downstream and upstream busines opportunities.
The Campaign Manager has an acute understanding of audience segmentation and targeting and the role it plays in delivering impactful, targeted campaigns, for the development of the entire business.

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Main Duties and Responsibilities:_

Strategise, execute, and optimise a datadriven campaign strategy to achieve campaign goals that support our client's marketing strategy, growing the organisation's relevance as thought leaders, industry's awareness of our client's value proposition, constantlyimproving client experience and supporting the company's revenue target.
Responsible for developing campaign methodology that includes using segmentation, targeting & positioning, marketing automation & nurturing activities, A/B testing, multichannel development, that engage and convert audiences across the buyer journey.
Be wellversed in positioning and messaging structures to deliver the optimum reach across audience segment.
Collaborate with other business functions to build campaigns based on prescriptive personabased buyer journeys, supporting up

- and down-stream efforts

Build and deliver successful campaigns that cover both longterm brand building directives, as well as shorterterm sales activation results
Provide ongoing reporting and campaign / audience insights demonstrating progress towards business objectives.
Continuously assess, improve, and implement efficient and scalable operational workflow from campaign implementation through delivery, and tracking ROI across campaign spend
Promote and adhere to all company policies and actively promote the company wherever possible.

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About yourself:_

Be a team player, using the strengths of the entire Marketing function to deliver successful campaigns
Strong project management, organisational, and communication skill
Exhibit willingness and flexibility to work both independently as well as part of a team
Professionalism, honesty and integrity
Ability to build and maintain strong working relationships internally and externally
Clientcentric focused with a good understanding of client needs and expectations
Deep understanding of both brand building as well as sales activation campaigns
Genuine interest in developing valueadded opportunity for our audience of clients and certificate users.
Selfstarter who can think quickly and creatively in a fastpaced environment; comfortable with ambiguity and rapid change
Ability to investigate, analyse and solve problems, and clearly communicate results both internally and externally with partners and customers

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Experience & Qualifications_

Experience of conducting research that has influenced the development of new products and services and impacted business strategy, understanding how research can play a role in shaping new business propositions and new products.
CIOM Qualification or Relevant Marketing Qualification