Head of Communications - London, United Kingdom - L'Oreal

L'Oreal

Verified Company

London, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

As
Head of Advocacy & Communications LDB UK&I, you will be responsible for the Advocacy, Social and Communications strategy for some of the fastest growing skincare brands in the UK&I.

You will work across La Roche-Posay, CeraVe, Vichy & SkinCeuticals as well as closely with corporate and internal communications, digital marketing, media and content.

WHO WE ARE
L'Oréal is present in 150 markets on five continents.

For more than a century, L'Oréal has devoted itself solely to 'Create beauty that moves the world'; it is now the industry world leader with €29 billion consolidated sales.

Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.

Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact.

Being part of the L'Oreal Dermatological Beauty Division will give you direct influence in achieving our mission: to help everyone in their quest for healthy and beautiful skin.

' As the world leader in dermocosmetics, our iconic brands La Roche

Posay, Vichy, CeraVe, SkinCeuticals, are recommended by dermatologists and healthcare professionals worldwide. The division has maintained a doubledigit growth worldwide for the last 5 years.

A DAY IN THE LIFE

FUNCTION LEADERSHIP:

Manage, coach & grow a strong team 6+ across Paid Social (focusing on content and talent that wins) & Advocacy and Communications Managers driving organic press coverage, building brand equity and love via relationships, seeding & events. Both teams are responsible for ensuring we have the right profiles & ways of working in place to maximize our brands' vision.
Act as a key expert & consultant on the divisional digital teams' 'Managing Committee', working closely with Heads of Media & the Head of Services, Platforms and Community to ensure digital and communication KPIs are met.
Be a key close partner for our UKI CDMO team
Building close partnerships with relevant external stakeholders such as medical professionals, PR agencies, platform leads, talent agencies
Sharing best practices & knowledge across the L'Oréal Dermatological Beauty Division

BRAND ADVOCACY & COMMUNICATION STRATEGY:

Development of the Communications & Advocacy strategy across the x4 brands in the UK & Ireland
Work closely with the Head of Medical Communications & Relations to ensure synergies across B2C & B2B strategy
Identify key KOL & VIPs needed to deliver the Communications & Medical Advocacy strategy
Forge and foster relationships with key stakeholders for the division, including partners, press, influencers and KOLs
Agree investment strategy for brands in collaboration with the brand teams
Platforms: overseeing Paid Social Brand Managers' creation of all paid content across Social channels, ensuring it's hyperrelevant & forward thinking. Ensuring we're on the right platforms & looking into future opportunities, overseeing the team's realtime analysis of what's working & not
Set a clear vision for your team on our full influencer strategy including VIPs through to nanos, in partnership with our brands, developing close relationships with relevant stakeholders & exploring new, relevant opportunities
Partnerships: working closely with our PR, brand & charity partners, overseeing the Comms plan to ensure bestinclass partnerships with our key stakeholders, and creating cutthrough events & brand moments to engage our communities.
Oversee KPIs and dashboard reporting tools to measure success
Ensure synergies and maximise advocacy initiatives across retailers & trade marketing

CORPORATE & INTERNAL COMMUNICATION:

Strategise local communication & build a coordinated vision
Drive corporate communications on all media, including leading on brand philanthropy & CSR topics
Providing internal counsel & communications support to senior stakeholders

CRISIS COMMUNICATIONS:

Anticipate, identify and strategise sensitive topics for the division and the brands
Lead in crisis situations, ensuring teams are supported and processes implemented efficiently

WHO YOU ARE
Alongside experience in a similar role and excellent leadership skills, you should be confident demonstrating the following:
You ARE - An Innovator and communicator

Powered by purposeled brands
Respected holding established relationships with key stakeholders including press, influencers & doctors
Experienced in leading an engaged and enabled team
Demonstrating the ability to build relationships with all personality types
Highly socially savvy with a good understanding of media plans, social platform strategy and content excellence
Highly resourceful, flexible and able to solve problems
Up to date with the latest trends & innovations across the social landscape
Confident and thinking boldly, bringing new ideas and persp