Digital Marketing Officer - Hurst Green, United Kingdom - Stonyhurst College

Stonyhurst College

Verified Company

Hurst Green, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

The role will form an integral part of the Marketing Team, which sits within the Admissions and Marketing Department. The appointee will report to the Director of Admissions and Marketing and will work alongside the current Marketing Team.

We are looking for an experienced and strategic marketing professional to join our exceptional Marketing Team as a Digital Marketing Officer.

To support the Director of Marketing and Admissions, contributing to the department's strategic aims;
Regularly optimise all website content considering SEO;
Write regular blog articles in line with current campaigns and times of the year to drive SEO traffic to the website;
Create an SEO strategy considering back linking, technical and on page SEO;
Manage multiple PPC campaigns to support each stage of the conversion funnel using Google Ads (Search & display);
Create and manage multiple Facebook ads campaigns using Facebook Business Manager to drive registrations and regularly review to improve performance;
Contribute to social media planning, scheduling and idea generation including Stonyhurst Link;
Support in the management of iSAMS/ internal portals;
Support in digital projects when required;
Brand guardianship to ensure consistency of house style and understand branding principles;
Track digital performance using a number of platforms against an agreed set of KPIs;
Website maintenance, across all school websites, including instigating a process to ensure that content is current and regularly refreshed, liaising crossdepartmentally to facilitate it;
Brief marketing collateral to the inhouse Graphic Designer and managing to design process;
Remain current with emerging web technologies, media trends and developments, advise the team and wider school community as necessary;
Research competitor activity and best practice from both within and outside the sector;
Support in budget management;
Work flexibly as is necessary within a small department;
Comply with and promote the School's Health and Safety Policies and Procedures and maintain a safe environment for pupils, staff and visitors ensuring that reasonable care is always taken for the health, safety and welfare of yourself and others;
To be familiar with relevant policies and procedures and to take responsibility for promoting and safeguarding the welfare of the children and young people in School;
Carry out other reasonable duties as may be required from time to time within the context of the post.

You will use your proven experience of delivering effective PPC campaigns in order to manage multiple campaigns to support each stage of the conversion funnel, using Google Ads (Search & Display).

The Digital Marketing Officer will be proficient in using, Microsoft Office, video editing software and a practical working knowledge of design software, including but not limited to Adobe Photoshop and Illustrator.

Personal Skills and Attributes

Strong, proven Marketing skills
A high level of written and verbal communication
Selfmotivated with the ability to manage own priorities, work on concurrent projects and deliver high quality results to meet preagreed deadlines
Excellent interpersonal skills and proven ability to establish and maintain good working relationships with a diverse range of people
The ability to work and deliver under pressure, problem solving with confidence and excellent decisionmaking skills
The ability to engage and motivate others
Willingness to work flexibly when required

Skills and Experience

Proven experience of driving traffic through SEO
Proven experience of delivering effective PPC campaigns
Proven experience of delivering effective Facebook Ads campaigns
Budget management experience i.e Google Ad spend
Experience of using a content management system
Experience of project and / or campaign management
Competent in using multiple social media platforms in a professional context and using social media scheduling software
Website content creation and management
Experience of agency management
Experience in, or a knowledge of, the education sector
Experience in photography and videography
International experience and proven success in PPC and Facebook ads

Applications
-
Stonyhurst is committed to safeguarding and promoting the welfare of children and young people, and expects all staff and volunteers to share this commitment._

Job Types:
Full-time, Permanent

Pay:
£31,000.00-£33,000.00 per year

Benefits: