Head of Brand Marketing and Communications - London, United Kingdom - The Brooke

The Brooke

Verified Company

London, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

We are proud to be Brooke. We are resourceful, share new ideas and help each other succeed. Together we make change happen.
Brooke is an international animal welfare charity dedicated to improving the lives of working horses, donkeys and mules.

Operating in Africa, Asia, Latin America and the Middle East, we reach over two million working horses, donkeys and mules - more than any other organisation.

Healthy working horses, donkeys and mules help to put food on tables, send children to school and build better futures for themselves and their families.

The position of Head of Digital Brand Marketing & Communication is critical to achieving our 5-year Fundraising and Communication strategy.

Our goal is to increase brand visibility, drive supporter growth, engagement, and income.

As the Head of Digital Brand Marketing & Communication, you will lead a team responsible for developing brand awareness and creating issue-based digital campaigns.

These campaigns will both mobilize and engage the public and our supporters to support our work, while also enhancing Brooke's visibility and reputation in the sector.

You will be instrumental in developing and championing a new content strategy that enables Brooke to tell compelling stories to a range of audiences.

Your team will be responsible for producing key content and managing the organization's website and social channels.

You will work collaboratively with other functions to design and implement a mobilization strategy, building a meaningful movement for change on issues affecting working animals globally.

We are seeking a highly experienced communications professional with a proven track record in brand building, content creation, and audience engagement.

You will provide strategic direction and team leadership across several specialist functions, including multi-channel top-of-funnel engagement and associated data analytics.

You will work closely with fundraising colleagues and external agencies to align appeals and campaigns with the brand, stories, and content strategy.