Marketing and Fundraising Officer - Forres, United Kingdom - Trees for Life

Trees for Life

Verified Company

Forres, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Fundraising and Marketing Officer

Reporting to:
Marketing and Media Coordinator

Starting Salary £22913 per annum

Permanent contract

35 hours per week

Location Hybrid

Home and Findhorn

PLEASE APPLY VIA OUR WEBISTE- CV'S NOT ACCEPTED

Trees for Life

Our vision is of a revitalised wild forest in the Scottish Highlands, providing space for wildlife to flourish and communities to thrive.

Our mission is to rewild the Scottish Highlands by enabling the restoration of the globally unique Caledonian forest which once covered much of Scotland.

Integral to our success is the involvement of people.

Our values

Our values are at the core of our mission to rewild the Scottish Highlands, informing decisions large and small from the day-to-day running of our office to major conservation projects.

We have shared these values so that our supporters, volunteers and partners can gain a deeper understanding of what drives Trees for Life.

We are groundbreaking_

We are an ambitious charity with a big mission.

For over 25 years we have sought to bring innovation to conservation, and we continue to strive for new and ground-breaking ways to rewild the Scottish Highlands.

We are collaborative_

We are an open, friendly and cooperative organisation. We welcome and encourage collaborative working with other organisations, landowners and the wider community. We believe we can always achieve more through teamwork.

We are pragmatic_

We seek prudent, sustainable solutions in everything we do.

We are always mindful of our duty to our supporters, our volunteers, our staff and above all to Scotland's wild forest.

Seeking a pragmatic approach safeguards our organisation and the work we undertake.

Overall purpose of the job

To support the Fundraising and Marketing team with key marketing functions, including income generation, awareness raising among new audiences, remaining competitive, updating supporters and celebrating achievements.

To support the Marketing and Media Coordinator and Individual Giving Coordinator with implementing the charity's individual giving strategy.

To provide marketing and communications support to the Fundraising and Marketing team and other Trees for Life colleagues, ensuring high standards are maintained across all media.

Key liaisons

The role will report to the Marketing and Media Coordinator, with a dotted line to the Head of Marketing and Fundraising, while also working closely with the Supporter Coordinator and Individual Giving Coordinator.

Fundraising

To provide support on major donor recruitment and stewardship activities
To provide support with fundraising appeals and new donor acquisition
Support the Individual Giving Coordinator with the implementation of the Individual Giving strategy.
Support regular donor recruitment campaigns.
Support the organisation in reaching agreed income targets.
Conduct regular retention campaigns with the aim of limiting donor attrition rates.
Support the Individual Giving Coordinator to ensure data is appropriately managed and kept clean within the Trees for Life database
Provide reports on donor analytics in support for the overall Marketing and Fundraising strategy.
Contribute to policy development in line with charitable giving regulations.
Working with the Supporter Administrator, be a point of contact for supporter enquiries, responding to and actioning queries as needed.
Develop new merchandise from concept to sales

Marketing

Manage marketing campaigns across multiple channels with the aim of optimising our reach, growth and return on investment.
Use these marketing channels to effectively promote appeals, products and merchandise using both organic and paid campaigns.
Maintain stock and update our merchandise and products. Contribute to the development of new products and merchandise.
Create publications and marketing materials, this including our two primary supporter newsletters, Trees News and Caledonia Wild, and the Trees for Life annual review.
To provide marketing support to colleagues throughout Trees for Life and externally who require marketing collateral. This may include collaborative working with external organisations, contributing to networks and the editing or writing of promotional material so it can be easily understood.
Be responsible for the growth and development of the Trees for Life social media presence including responding to enquiries across those platforms.
Investigate and potentially develop new social media platforms.
Support the daytoday running of the Trees for Life website. This includes optimising the website for speed, functionality and improved SEO. This requires technical knowledge and you may be required to give advice to others in the organisation when they provide content.
Provide regular reports on marketing performance and use interpretive and creative thinking skills to anticipate future requirements and design and develop new ideas