Group Content Editor - Wallingford, United Kingdom - Group GTI

Group GTI
Group GTI
Verified Company
Wallingford, United Kingdom

3 weeks ago

Tom O´Connor

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Tom O´Connor

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Description

To lead Content activities across a diverse mix of digital and physical channels, owning the end-to-end planning, design, production and distribution of key Careers Advice and Guidance products that are core to GTI's value proposition.- With a mix of B2C and B2B products you will flex your Content skills both as an Editor and as part of a commissioning team with responsibility for both UK and Ireland markets.- On a daily basis, you will collaborate across several functions (Commercial, B2B & B2C Marketing, Social, SEO, UX, Product, Engineering, Data Science, and more); leading the creation and maintenance of innovative content strategies.

Outcomes

  • GTI's digital and print publications are delivered smoothly to budget and meet the highest production quality standards.
  • Content support is provided to GTI's internal teams across the UK and Ireland via inhouse or outsourced creators.
  • Content strategies and house style evolves continuously to stay relevant for a GenZ audience.
  • GTI's internal teams are coached to create messages and Content that's wellstructured, clear, consistent and inline with house style.
  • GTI's Careers Advice and Guidance is factchecked, subedited and proofread to ensure accuracy and fairness.
  • Responsibilities to include:
  • Full end-to-end ownership for flagship print products across UK and Ireland.
  • Create and execute content plans on a weekly, monthly, and quarterly basis, in collaboration with a wider group of stakeholders e.g. Commercial, Student Success, SEO, Social and Design.
  • Support GTI's B2C & B2B content needs across both UK and Ireland, managing requirements and delivery via inhouse or freelance resources to meet all agreed commitments.
  • Commission and manage freelance/usergenerated content budgets.
  • Act as Product Owner for GTI's CMS, leading an optimisation roadmap.
  • Continually elevate GTI's effectiveness in communicating with GenZ.
  • Ensure Content activities across GTI meet the highest editorial standards for accuracy and balance, providing guidance and support.
  • Plan and moderate podcasts and webinars.
  • Support Events teams to plan and execute relevant events.
  • Support wider marketing functions to grow audience and build brand.
  • Act as a key stakeholder for Content as GTI embraces Generative AI, Machine Learning and Automation in its Career Advice and Guidance strategies.
  • Review and analyse content performance to ensure it meets the user need, is engaging and delivering ROI.
Person Specification

  • You are a motivated selfstarter.
  • Demonstrable editorial experience in a Content generating team, preferably within both digital and publishing environments.
  • You have a strong background in the principles of Careers Advice and Guidance.
  • You have exceptional journalistic judgement and the confidence and authority to work with both clients and senior leaders to hone their work.
  • You have a nontribal outlook and are a champion for the needs of our GenZ audience.
  • Solid experience in digital content management and multichannel content strategies.
  • Proficiency with both SEO and behavioural analytics tools to measure performance, perform keyword research and derive insights.
  • A phenomenal eye for detail.
  • Experience commissioning Content from freelancers and maintaining house styles.
  • An excellent communicator; you're able to listen, adapt, build strong relationships, and tell a story that brings others with you.
  • Experience working with Content Management Systems.
  • Outstanding organisational and project management abilities.
  • Have demonstrated information gathering success.
  • Preferable: Good understanding of writing for GenZ users.
  • Preferable: Experience of UX copywriting.
Other Information

  • 37.5 hours per week Monday to Friday pm
  • 3month probationary periodAbout Group GTI

We aim to help students realise their potential in the world of work through technology, content and tools. That's not an easy thing.
We believe in understanding students and partnering with employers, universities, schools and other technology providers.

Documents
Gti background checks policy
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Gti hiring of ex-offenders policy
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Department
UK Student Success


Employment Type
Permanent - Full Time


Location
Wallingford, UK - Hybrid


Workplace type
Hybrid


Documents
Gti background checks

Gti hiring of ex-offenders
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