Content Specialist - Edinburgh, Scotland
1 month ago

Job summary
DriverReviews was created to help support and simplify the consumer journey by allowing consumers to read genuine and authentic tyre reviews from real motorists who have already bought tyres for the same car make and model that the customer needs.
Responsibilities
- Develop a structured content roadmap aligned with SEO and GEO needs, ensuring high-value content is produced in the right formats for both search engines and AI-generated answers.
- Monitor evolving search behaviours, including how generative engines summarise and source information, to ensure DriverReviews content remains highly discoverable and frequently cited.
Job description
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