Dcommerce Data - Leatherhead, United Kingdom - Unilever

Unilever
Unilever
Verified Company
Leatherhead, United Kingdom

3 weeks ago

Tom O´Connor

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Tom O´Connor

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Description

Job Title:
dCommerce Data & Analytics Specialist - Nutrition


Location:
Leatherhead


JOB PURPOSE:


Join the newly formed Nutrition DMC (Digital Marketing, Media and dCommerce) team for UKI (UK & Ireland) and help us grow the business together The DMC is responsible for a consistent and end-to-end consumer experience across all touchpoints - a new and fully integrated team that will set the business up to take full advantage of the growth opportunities offered by the convergence of media, digital marketing, and dCommerce.

In the spirit of Compass, the DMC focuses on category expertise, developing and executing winning category-specific strategies.

You, the terrific growth momentum, and a portfolio of strong global brands like Hellmann's, Knorr & beautiful local jewels like Marmite, Pot Noodle are all ingredients for success.

Join us when we work together to turnaround UKI, win with our brands at our customers and be a world class Force for Good.

Time to release your inner Chef


The dCommerce team in the Nutrition DMC is the interface between Marketing, Digital & Media and CSP (Customer Strategy & Planning).

This team defines the dCommerce strategy and drives the perfect execution via portfolio & content building (with Marketing), performance marketing activities planning (with Media).

This role requires expertise and a thirst for winning work in dCommerce.

This role will anchor dCommerce analytics agenda for UKI, generate end-to-end view of dCommerce performance and continuously optimize the dCommerce path-to-purchase.

This role will provide insights at item level profitability, market basket analysis, sales velocity, evaluation of promotional & merchandising activities, ROAS analysis, share of search, and more.

The role sits within the team of UKI Nutrition DMC.


RESPONSIBILITIES:

  • Collect, clean, and analyse large amounts of customer and consumer data to understand shopping behaviour, diagnose sales performance and growth opportunities.
  • Leverage multiple sources of data (category, shopper behaviour, baskets) to develop reliable, actionable insights
  • Lead, define and implement approaches to optimize shopper discovery, selection, and conversion, defining points of friction for optimisation
  • Evolve and manage the design, development, and maintenance of metrics, business reports, and dashboards to drive key business decisions and ensure that KPIs are being met
  • Generate E2E view of dCommerce performance and take steps to optimize returns.
  • Support organisational upskilling: drive best in class capabilities and help to build a datadriven decisions culture

KEY INTERFACES:

  • UKI Nutrition dCom Lead
  • Digital Strategy Lead and Digital Hub team
  • Nutrition Brand teams
- eCommerce Channel Managers
- eCommerce Brand Specialist

  • IT and digital transformation
  • Agency and technology partners
- eNRM Lead

  • CMI Lead
  • R&D, Supply Chain and Third Party manufacturers

ALL ABOUT YOU:

  • Has strong project management skills, can lead multifunctional projects and has a track record of delivering at pace
  • Proficient in collecting, cleaning, and analysing large amounts of customer & consumer data to drive actionable insights and to support business decisions
  • Strong verbal/written COMMs, negotiation, and presentation skills across the business
  • Experience in leveraging data & analytics to improve the customer & consumer experience
  • Understanding of the dComm landscape, channels, and emerging business models such as rapid delivery
  • Fluency in English

NOTES
About Unilever


Unilever is one of the world's leading suppliers of Food, Home and Personal Care products with sales in over 190 countries and reaching 2 billion consumers a day.

Unilever has more than 400 brands found in homes around the world, including Dove, Tresemme, Lynx, Lifebuoy, Shea Moisture, Persil, Domestos, Ben & Jerry's, Magnum, Marmite, The Vegetarian Butcher, Graze and Pot Noodle.


Faced with the challenge of climate change and the need for human development, we want to move towards a world where everyone can live well and within the natural limits of the planet.

That's why our purpose is 'to make sustainable living commonplace'

Location


In September 2020, Unilever announced the intention to build a new sustainable campus site in Kingston, London to house the employees who currently work in 100 Victoria Embankment in Blackfriars, Lever House in Kingston, Unilever House in Leatherhead and Graze in Richmond.

We are creating our own Unilever sustainable, agile work environment, purposefully bringing us together in our own Unilever ecosystem.

The campus is due to be completed in early 2025 and will consist of two interconnected buildings, as well as landscaped surrounding areas.

What We Offer


Not only do we offer a competitive salary and pension scheme, we also offer an annual bonus, free gym, a discounted staff shop and shares.

You'll have the opportunity to work directly with our renowned and exciting brands in a flexible an
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