PPC Executive - London, United Kingdom - PetLab Co.

PetLab Co.
PetLab Co.
Verified Company
London, United Kingdom

2 weeks ago

Tom O´Connor

Posted by:

Tom O´Connor

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Description

Title:
PPC Executive


Location:
UK Hybrid 1-2 days a week in the office


Position:
Perm


About Petlab Co
PetLab Co. is the world's fastest-growing pet supplement business. Launching in 2018, we successfully achieved a 9-figure revenue in 2023 without any external funding.

We have a loyal community of loving pet parents and over 1.5 million happy dogs whose lives have been positively impacted by our innovative products.

Our team is vibrant, fast-moving, and customer-driven where high-performers are valued and rewarded. And it is the ideal place for an ambitious, hardworking, animal lover who wants to progress their career rapidly.


A Day In The Life
Petlab is looking for a PPC Executive to join their Paid search team.

Reporting to the Paid Search and YouTube Lead you will be responsible for implementing and supporting paid search campaigns across Google and YouTube.

In this role you will help increase and improve online visibility for Petlab Co and will be delivering performance to achieve set targets across US and international Markets.

This is a great opportunity to join a hyper growth ecommerce business with a lot of opportunity for career progression and learning.


We move and think fast so it's important that you are able to thrive in a fast-paced environment and are happy to roll up your sleeves to do whatever it takes to support the team in every way possible.

If that sounds exciting - we would love for you to join our pack

Your day to day will look a little bit like this

  • Day to day management of paid search campaigns through keyword research & development, ad copy creation, bidding and budget management, negatives, landing pages, A/B testing & data analysis.
  • Help maintain and test product performance in the shopping feed in Google Merchant Centre.
  • Assist in paid YouTube growth initiatives: campaign launches, creative testing, audience development.
  • Support in all tactical execution, optimizations, and campaign audits across Google campaign types with the strategy/direction of the Head of Paid Search and YouTube.
  • Use of reporting, analytics and trend tools monitoring results on a daily/weekly/quarterly/yearly basis and analysing campaign performance around key metrics such as CPA, CPC, CVR and ROAS.
  • Keep up to date with PPC trends and make recommendations on new initiatives for growth.

Requirements:


What You Need

  • 23+ years of PPC experience.
  • Google experience required; Bing is desirable, but not essential.
  • Experience working on ecommerce campaigns.
  • Experience with other Google campaign types such as video (YouTube), Performance Max/Shopping, Display/GDN
  • Hands on experience managing monthly campaign budgets $100K$150K+
  • Advanced computer skills and data analysis, particularly Microsoft Excel
  • Strong communication skills, as you work within your team as well as with other departments across the business.

Benefits

  • Private Health Care through Vitality
  • Generous Annual Leave 28 days + public and bank holidays


  • Flexible Working Hours

  • We focus on results and trust people to manage their time, whether working from home, while travelling, or in the office
  • Royal London Pension Scheme
  • We offer a workplace pension scheme with one of the UK's leading providers of group pensions. With an employer contribution of 5%
  • Enhanced Maternity / Paternity / Adoption Leave because time with new family members is important
  • Puppy Therapy working in partnership with Paws in Work to provide a boost of oxytocin twice a year.
  • Generous Learning and development budget
  • We always want you to keep learning.
  • Free breakfast, fruits and snacks refuel and revitalise with free munchies in the office.
  • Working Environment dogs are welcome


  • Life Assurance

  • In the event of your death, while employed by us, your chosen beneficiaries will be provided with a taxfree lump sum equivalent of four times your basic salary.


  • Gympass

  • All in one subscription bringing you the largest selection of gyms, studios and apps.


  • Electric Vehicle Scheme

  • Employees sacrifice salary in return for a new electric car, typically saving 3040% of costs through income and tax and national insurance.


  • Give Back Day

  • An extra day off in the year to volunteer plus a £50 contribution to your chosen charity.


  • Health Cash Benefit

  • We offer the bronze package with enables you to claim a certain amount of cashback when you pay for something that is health related, i.e dental.

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