Email Campaign Manager - Salford, United Kingdom - the Difference

the Difference

Verified Company

Salford, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

My client, a global, fast growing SaaS company who are looking to continue their 40% year on year growth are currently recruiting for a Campaign Manager with a keen eye and enthusiasm for campaign activation and automation, who can make an immediate impact.

Responsible for lead generation forecasting, marketing planning processes, pipeline analysis, conversion metrics & optimising quarterly demand plans across the marketing and sales funnel to support commercial objectives.
Develop and operationalize marketing strategy to include sales coverage models and market penetration to identify commercial opportunities.
Project manage all marketing campaigns to ensure each activity is executed on time, every time.
Be agile and address the ongoing demand for opportunistic and ad hoc marketing needs of the sales team in response to health of the pipeline.
Track, report and make recommendations on all activities, using data to continually optimise campaign performance (lead gen, conversion rates, CAC and ROI), focusing on our buyer personas.
Develop documentation and road maps for processes, A/B tests, and campaigns for continuous learning and optimisation.
Manage and champion our MarTech platforms: HubSpot CMS, HubSpot CRM and Marketing Automation tools.