Digital Marketing Assistant - Lancaster, United Kingdom - CancerCare (North Lancs & South Cumbria)

CancerCare (North Lancs & South Cumbria)

Verified Company

Lancaster, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Job Title:
Digital Marketing Assistant (temporary contract)

Reporting to:
Marketing and Communications Officer

Location:
Based at either the Lancaster Centre (Slynedales), or Lakes Centre (Kendal) with travel around the geographical area

Salary:
£16,380 per annum (£20,475 full time equivalent)

Hours: 30 hours, temporary 12 month contract (days to be agreed)

Role summary

Main Duties

Website
Maintain the website ensuring content is relevant and up to date
Assist with ensuring that the website is fully optimised for search engines (SEO)
Establish clear calls to action to drive engagement and online donations
Work with the Quality and Data Officer and Marketing and Communications Officer to monitor, report and analyse website performance using Google Analytics
Social Media
Implement the social media strategy, coordinating all social media channels in a consistent, on brand tone of voice (this includes Facebook, Instagram, X (Twitter), Youtube and LinkedIn)
Using Meta Business Suite, schedule and create posts, including designing elements, that engage our audience and drive traffic to our website
Monitor and respond to social media communications (following the guidance of the Marketing and Communications Officer or Head of Fundraising and Marketing)
Use social media analytics tools to evaluate campaigns and generate reports to inform and optimise future social media activity
Actively keep up to date on digital & technology developments
Design and branding
Deliver standard design work for campaigns across the organisation using CancerCare's preferred design package, CANVA
Manage the feedback process for ensuring relevant team members view and sign off design work
Work with the Marketing and Communications Officer on a distribution plan for all branded marketing materials, ensuring that all centre's have up to date and relevant marketing assets
Help all staff understand current branding guidelines
Manage and create the quarterly Corporate enewsletter
Manage the feedback process for ensuring relevant team members view and sign off design work
Work with the rest of the Fundraising team to ensure content is relevant and engaging with clear call to actions

Supporting duties

Support the Marketing and Communications Officer with the design and creation of organisational assets such as the annual newsletter and annual report
Keep the Marketing Job List up to date with all marketing activity, in order to manage and organise current and upcoming work
Regularly review competitor / comparator marketing activity and share with the wider Fundraising, Marketing and Engagement Team
Manage the storage and organisation of all of CancerCare's photos on Teams related to fundraising activities and events
Attend events/fundraising presentations when required to take photos, produce social media lives and support the fundraising team with on the day promotions

Organisational duties

Contribute to organisation effectiveness through positivity and proactivity
Manage own workload and time, recording daily activity using appropriate software e.g., Microsoft Outlook
Have a flexible approach to work patterns in line with the needs of the role
Participate in staff training, team meetings and events as requested
Comply with CancerCare's organisational policies
Act in accordance with CancerCare's values and to promote the mission and vision of the charity at all times
Undertake any other duties as determined by the Executive Leadership Team

Mandatory requirements