Design Director - London, United Kingdom - Major Players
Description
Design Director (Branding)
Roles and Responsibilities:
This role has a 30/70 spilt between directing the creative and managing the graphics team to elevate TYC to new heights.
team, always working across multiple projects. You'll have a proven experience of working with blue chip companies as well as entrepreneurs and start-ups across all aspects
of the graphic design life cycle.
Creativity responsibilities:
- Taking client briefs and translating into project requirements
- Planning, facilitating, and running both client and team meetings / workshops
- Creating strategic directions and positioning for brands
- Leveraging knowledge and science of branding to create remarkable brands
- Driving brand identity concept generation, creation, and execution
- Defining overarching ideas for brand engagement, user experience and interaction design
- Putting as much emphasis on the use of 'language' to create brands not just the visual (Defining and writing TOV)
- Keeping up to date with trends and a love for all that's new and innovative
- Inspiration and art direction of the branding and graphics team (including suppliers)
- Review and signing off on all graphic production work e.g. copywriting, communication packs, brand guidelines, print ready artwork etc.
Qualifications Required:
- 2:1 or higher bachelor's degree in Graphic Design, Branding or Design
- International design agency and client experience is required
- Specific skills required for the role:
- Excellent idea and concept generation abilities
- Extensive experience in creating brand strategy and identities, marketing ideas and communications materials
- Outstanding skills in copywriting and creating tone of voice
- Outstanding skills in creating campaign related graphic materials (experience must be in both physical and digital campaigns)
- Extensive experience in designing communication packages and environmental graphics for physical environments
- Extensive experience in designing uniforms, packaging and production of packaging
- Experience in designing responsive website interfaces focused on improving both website usability and the user experience
- Exceptionally confident and articulate when presenting concepts or ideas
- Outstanding client liaison and management skills
- Business management including financial understanding, reporting and board liaison
- Outstanding team leadership skills whilst also able to produce all project deliverables to an exceptionally high standard
- Outstanding art direction and photography direction skills
- Expert knowledge of Adobe Creative Cloud
- Expert Apple Mac user
- Expert user of MS Office
- Excellent story boarding and creation of presentations using Adobe InDesign
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