Market Research and Analysis Officer - Birmingham, United Kingdom - Birmingham City University

Birmingham City University

Verified Company

Birmingham, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Location:

Joseph Priestley Building
Salary:

- £36,421 to £39,591 per annum

Permanent
Post Type:
Full Time
Release Date:
31 October 2023
Closing Date:

hours GMT on Tuesday 21 November 2023
Interview Date:

See advert
Reference:

We are looking for a skilled market research, market intelligence or data insights/analysis professional to provide crucial insights that will underpin the strategies of the Marketing and Communications department and wider University.

Our Market Research and Analysis Officers play a crucial role in ensuring the University has access to a comprehensive range of market research and insights to facilitate data-led decision-making.

This is an exciting opportunity for an individual with strong market research, data analysis and communication skills.

The role will be of particular interest to those with backgrounds in market research, customer insights, market intelligence or other roles working with quantitative and qualitative data or product development.

The postholder will be expected to manage complex data and audience insights, and translate them into intelligence and actions, assisting and liaising with colleagues to support their activities in marketing, communications, recruitment and admissions.

Objectives/Responsibilities

Undertake market research and analysis to support a diverse range of marketing objectives.
Lead the daytoday management of BCU View the university's student opinion panel and market research platform.
Provide qualitative research expertise and support to our marketing, communications and student recruitment teams in their work by undertaking internal and external focus groups.
Produce regular postevent survey analysis reports providing actionable insights and intelligence to a range of audiences.
Undertake regular horizon scanning across a broad range of markets and stakeholder groups. Identify current and potential new developments, threats and opportunities.
Maintain and monitor competitor information to benchmark the University's position in the market.
Provide market research expertise, advice and guidance verbally and in written reports to a range of key stakeholders.

Requirements:

A degree, or equivalent.
Proven track record of marketing analysis, planning and the implementation of marketing and market research strategies
Experience of commissioning or undertaking qualitative and quantitative market research
Experience of planning, running and reporting on focus groups
Experience of producing and disseminating complex reports
Experience of defining, analysing and interpreting statistical information
Experience of forming and sustaining effective working relationships and networks
Excellent written and oral communication skills
Advanced IT skills, specifically the ability to work creatively with qualitative and quantitative data
Ability to work under pressure, meet tight deadlines and manage competing priorities on own initiative
Experience of marketing within the higher education sector would be an advantage.

The interviews will be conducted on both Wednesday, November 29th and Thursday, November 30th.

Further details: