Brand & Reputation Specialist - Cambridge, United Kingdom - AstraZeneca

AstraZeneca

Verified Company

Cambridge, United Kingdom

4 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Brand & Reputation Specialist

Location:
Cambridge

Competitive salary and benefits package

Hybrid working 3 days a week in the office
At AstraZeneca, our company purpose is to push the boundaries of science to deliver life-changing medicines.

Shaping our corporate brand and reputation plays a critical role in this purpose, particularly in helping a wide range of external audiences understand the 'AstraZeneca story' - our business strategy, our values, our areas of focus and our unique science-led culture.

This is an exciting role for a junior brand and communications professional. The role has diverse accountabilities and close engagement with corporate affairs professionals and other teams across the global organisation.

It is expected that accountabilities for this role will flex over time to prioritise different aspects of the role.

This is a critical role in our Corporate Brand & Reputation team, supporting delivery of our ambitious plans to build our brand in support of AZs strategic priorities and delivery of our bold ambition, as well as measure, build and protect our reputation.

Play a key role in AZ's brand and reputation projects, including:
Maintaining and managing AZ's online brand platform, OnBrand;
Maintaining and keeping up to date our visual identity guidelines and visual libraries;
Contributing to the delivery of signature brand programmes, including visual, verbal and behavioural;
Maintaining and developing our brand assets, including BrandIn, our branded PowerPoint template.
Working alone and under direction to coordinate daytoday and flagship brand and reputation projects from brief through to delivery, including managing external agencies and resources.
Collaborating crossfunctionally with teams across Corporate Communications and Global Corporate Affairs to support the translation of the brand into compelling content, assets and campaigns to reach our priority audiences.
Maintaining and managing corporate communications content/collateral for central use and for use as templates/bestpractice for business unit and countryspecific customisation.

May include items such as:
visual content, digital/traditional brochures, advertising, event materials.

Contributing to the establishment of measures of success and implementation of relevant evaluation tools for all activities.
Experience gathered either in an inhouse corporate role or agencysetting:
Familiarity with the end-to-end brand or creative processes, from taking a brief through to content delivery.
High level of technological competence and skills able to manage online content management platforms with strong knowledge of technology options.
Exceptional project management skills and good interpersonal skills with ability to manage external resources/agency partners.
Strong knowledge of social media and translating technical content into onbrand materials for a broad range of audiences.
Strong visual judgement and design oversight skills.
Resilience under pressure.
Confidence around leaders and global Corporate Affairs colleagues. Comfortable delivering alternative viewpoint.
Team worker with high level of personal accountability.
Able to develop and maintain networks across business and cultural boundaries.

Job Dimensions
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Key external stakeholders:the scientific community, healthcare professionals, investors/shareholders, talent/job recruits, payers, governments and advocacy groups
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Key internal stakeholders:VP Corporate Communications, Corporate Brand & Reputation Team, Corporate Affairs Leadership Team, Corporate Affairs colleagues globally, Investor Relations, Global Commercial Excellence, Senior Leaders
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Global Travel:Occasional travel may be required

Why AstraZeneca?
At AstraZeneca we're dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and spark your entrepreneurial spirit. There's no better place to make a difference to medicine, patients and society. An inclusive culture that champions diversity and collaboration, and always committed to lifelong learning, growth and development. We're on an exciting journey to pioneer the future of healthcare.

So, what's next?

Are you already imagining yourself joining our team? Good, because we can't wait to hear from you.
Are you ready to bring new ideas and fresh thinking to the table? Brilliant We have one seat available, and we hope it's yours

Where can I find out more?
Our Social Media,