Senior Paid Media - Cardiff, United Kingdom - Liberty Marketing

Liberty Marketing

Verified Company

Cardiff, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

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Description

Senior Paid Media / PPC Specialist

Job summary

Role:
Senior Paid Media / PPC Specialist

Reports to:
Paid Media Manager

Experience Required:3yrs min

Employment Type:
Full time

Salary:
£33,000 - £40,000

Holiday Entitlement:
Unlimited

Hours:39hrs per week

Probationary Period: 6 months

Job description

As a Senior Paid Media Specialist, you will be responsible for delivering paid advertising across a variety of client accounts and a range of industries.

Reporting to the Paid Media Manager and working closely with other disciplines within the delivery team, you will work on more complex and challenging accounts where a greater level of experience and knowledge is required.

You will also help the Paid Media Manager monitor the quality of output and provide leadership, training and support to our PPC specialists.

You will work closely with our Strategic Account Managers (SAMs) to provide account reviews, audits and research, which will form the basis of paid media strategies.

You will then work with the SAM to deliver the strategy and report back to the client.

You will be responsible for delivering campaigns across a variety of platforms including Google Ads, Microsoft Ads, Facebook, YouTube, Twitter and LinkedIn as well as native advertising and programmatic networks, so should be thoroughly experienced in the use of a wide range of systems as well as Google Analytics.

You will be expected to deliver a variety of campaign types to include search, display, remarketing, social and programmatic on a variety of channels including Google's Display Network, YouTube and work with account managers across a variety of publishers.

You will also be expected to support other members of the PPC delivery team.

You will help Strategic Account Managers develop opportunities and new business pitches where appropriate, provide client reporting and field technical enquires regarding PPC.

You will be required to attend relevant meetings located in the UK where necessary.

Core responsibilities

Provide knowledge leadership, training and support within the Paid Media team
Aid the Strategic Account Managers in the creation of paid advertising strategies
Perform client, market and competitor research and analysis
Deliver paid advertising campaigns in line with the agreed strategy and brief
Analyse campaign performance and provide recommendations for improving traffic and ROI
Produce insightful client reports that provide feedback on client's accounts with recommendations that take into account the wider implications for ROI
Aid the Paid Media Manager in monitoring the quality of output and provide feedback, along with recommendations for opportunities and growth
Help drive new and existing paid processes forward to improve the team's overall efficiency and performance
Keep up to date on new industry developments and share best practices with the digital delivery team
Liaise with clients and attend relevant client meetings where required
Accurately record all activity in our project management system and meet given deadlines
Manage own self development and maintain an up to date and relevant understanding of digital marketing
Help develop opportunities and new business pitches where appropriate
Collaborate across multidisciplines, to promote a culture of shared knowledge and understanding
Provide guidance and support to other members the of the delivery team
Any other duties as reasonably requested

The ideal person

At least 3 years recent PPC & Social advertising experience including the management of accounts with large budgets and across a wide range of markets, ideally in across EMEA, North America, LATAM or APAC, at an agency environment
A selfstarter and selflearner with strong followthrough orientation and commercial awareness
The ability to work on your own initiative with mínimal supervision and to spot opportunities and threats in client accounts
Experience in training, motivating and supporting colleagues
Excellent organisational skills and the ability to juggle multiple tasks and priorities
Experience of using multiple paid advertising platforms
Strong communication skills (written and verbal), interpersonal skills, a positive attitude and the ability to thrive in a collaborative agency environment
Excellent analytical skills and an eye for detail with the ability to produce accurate and insightful reports
Problem solving skills and adaptability
Strong MS Excel skills and be highly numerate
You should also be Google Ads & Google Analytics certified or working towards it
Demonstrable knowledge and understanding of at least two of the following industries: Finance, Education, Ecommerce (Retail) or B2B