Social Media Executive Cult Beauty - London, United Kingdom - THG

THG

Verified Company

London, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

THG is a fast-moving, global technology business that specialises in taking brands direct to consumers.

Our world-class proprietary tech and infrastructure powers our extensive portfolio of beauty, nutrition and lifestyle brands and is now helping drive exponential growth of our clients' brands globally.

We're powered by a global team of over 10,000 ambitious people around the world. Our culture is fast-paced and entrepreneurial, it's this DNA that has supported our incredible growth.

We're always looking for individuals that can bring fresh and innovative thinking to THG, and play a part in driving the group forward on its exciting journey.

So, if you're ready to take the next big step in your career, challenge yourself every day and evolve with the world around you, THG is ready for you.

Who is Cult Beauty?

Well, we're a beauty-obsessed team who share a common goal — to become the most trusted beauty retailer in the world We're all about intelligent beauty, from the way we pick our ever-lusted-after brands to how we talk to our exceptionally savvy customers.

Our Cult Community values transparency and so do we. That's why we only sell the products that truly _blow us away_ and publish every review on our site.

To achieve this goal, we want to collaborate with individuals who have the same vision.

As part of the Cult Beauty team, you'll be encouraged to share ideas and empowered to aim for the skies.

We're a team so if we fail, we fail together and try again. Cult Beauty has become the successful world leader it is because of our people.

We're a close-knit family that recognises that our collective and community are much more valuable than the sum of their parts.

We're not just here to sell the most unbelievably amazing beauty products in the world, we also want to challenge the definition of what 'beauty' is and use our platform to challenge the status quo — both in our industry and society.

Job title:
Social Media Executive

Department:
Content Marketing

Location:
THG Beauty
HQ (London/Manchester) / Hybrid

Reports to:
Social Media & Community Manager

Who you are:

With 2+ years of experience in social media content planning, creation and reporting, ideally within a brand/retailer environment, you are an organic social media expert with a track-record of delivering scroll-stopping content.

You have a strong creative vision and live and breathe Gen Z culture with a particular passion for TikTok — understanding the intricacies and nuances of this platform, and the communities and trends that are borne from it.

You are proactive and extremely organised, with the ability to manage a high output and reactive social media content calendar.

You have an innovative spirit and can identify trends and pitch new ideas, with the ability to deliver quantitative and qualitative reports on your content and channel performance.

What you will be doing:

As our Social Media Executive, you will be responsible for the following:

TIKTOK

Supporting the Social Media & Community Manager in delivering an optimised and reactive channel and content strategy with a focus on brand affinity and engagement
Supporting the Social Media & Community Manager in defining KPIs and benchmarks on a biannual basis
Management of a reactive TikTok content calendar, ensuring content and activations mirror the strategy whilst also aligning with wider marketing team activity, cultural moments and trends
Management and production of all TikTok content from selfshot to briefing our Social Creative or inhouse brand talent
Copywriting for all TikTok captions, including invideo text
Curating weekly and monthly quantitative reports on channel and content performance
Curating weekly qualitative reports for wider marketing, trade and customerfacing teams that highlight trends, community insights and opportunities
Implementing new tools, products, and creative concepts with a test & learn approach
Consult the Paid Social Team on organic content best practices to inform TikTok ad strategy

INSTAGRAM STORIES

Supporting the Social Media & Community Manager in defining an optimised and reactive channel and content strategy with a focus on engagement and traffic
Supporting the Social Media & Community Manager in defining KPIs and benchmarks on a biannual basis
Management of a reactive Instagram Story content calendar, ensuring content and activations mirror the strategy whilst also aligning with wider marketing team activity, cultural moments, and trends
Management and production of all Instagram Story content from selfshot to briefing our Social Creative or inhouse and brand talent and curating UGC
Briefing our Copy Team and subediting all Instagram Story copy prior to final approval
Curating weekly and monthly quantitative reports on channel and content performance
Implementing new tools, products, and creative concepts with a test & learn approach

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