Head of Partner Marketing - Greater London - UNiDAYS

Description

We are looking for an analytical and commercially astute Head of Partner Marketing & Insights to join UNiDAYS on a fixed-term basis for maternity cover. This pivotal role is responsible for executing our merchandising strategy across all personalised and automated communication channels, ensuring our student members receive the most compelling and relevant offers. As the custodian of our merchandising framework, you will manage high-visibility homepage content, optimise campaigns, and deliver data-driven insights to stakeholders. You will act as a critical link between our Commercial and Campaign teams, ensuring a unified approach to our campaign execution.

Additionally, this role centralises analytical reporting across the Marketing team—building dashboards and empowering teams with actionable learnings to drive performance.

Job Requirements

• Experience: Proven track record leading a merchandising or analytical function, ideally in a fast-paced digital or e-commerce environment.
• Technical Proficiency: Hands-on experience with Bloomreach (or similar CRM/Personalisation tools) and BI tools like Tableau.
• Analytical Rigour: A natural ability to deep-dive into data while maintaining a view of the "bigger picture."
• Pragmatism: The ability to navigate ambiguity and make data-backed decisions under tight deadlines.
• Leadership: Experience managing and mentoring small teams with a focus on collaborative delivery.
• Stakeholder Management: Exceptional communication skills, with the ability to influence cross-functional teams in a matrixed organisation.

Job Responsibilities

Merchandising Framework & Strategy

• Oversee the merchandising calendar and framework, collaborating cross-functionally with the Campaign Delivery, Campaign Development, and Commercial teams.
• Execute the overarching merchandising strategy through personalised and automated communications via Bloomreach, responding dynamically to seasonal cycles, brand objectives, and member behaviour.
• Work with Campaign teams to implement behaviour-triggered communications and content aligned with key member lifecycle events.
• Optimise the matching of members to high-value offers to maximise offer performance.

Homepage Management

• Curate and continuously optimise the homepage experience to ensure the most relevant offers are surfaced for our member base.
• Drive the optimisation of personalised recommendations via Bloomreach, including the weighting of content blocks and ad slot performance.
• Partner with the Product team to foster a holistic member experience, including the integration of merchandising within search functions.
• Own the content calendar to strategically showcase key marketing campaigns and manage ad-hoc partner opportunities (e.g., major brand launches).
• Spearhead the Conversion Rate Optimisation (CRO) of marketing campaign pages to achieve maximum conversion rates.
• Generate data-backed evidence and recommendations to support the Commercial team in optimising offer presentation for superior commercial outcomes.
• Collaborate with the Product team on the planning, execution, and A/B testing of new campaign page features to simultaneously enhance member experience and drive improved business and partner results

Analytics & Reporting

• Lead the development of reporting across all Marketing functions, establishing clear weekly, monthly, and quarterly cadences leveraging data in Tableau, Bloomreach, GA and Appsflyer.
• Work with our Data & Insight teams to build robust dashboards for tracking KPIs and monitoring real-time campaign effectiveness.
• Translate complex performance data into "so-what" actionable insights and strategic recommendations for senior stakeholders.

Leadership and Team Management

• Lead, coach, and provide strategic direction to a team of two, ensuring high output in a fast-paced environment.
• Build strong relationships across Marketing, Commercial, and Product to foster seamless cross-functional collaboration.
• Act as an insight-led consultant for the Commercial team during high-level campaign planning sessions.

This is your opportunity to Join the world's largest student verification network and help shape the future of how brands connect with the next generation. We engage a community of 23M+ verified students and graduates across 115 markets, making us a truly global platform. Our brand is a powerhouse in the UK, and we're rapidly accelerating our presence worldwide—especially in the US, Germany, India, France, Canada, and Australia.

We partner with 850+ of the world's biggest brands, bringing their products and services to the hearts and minds of tomorrow's professionals—driving engagement, building affinity, and delivering real results. We offer a fast-paced, fun, and social working environment where you can truly make an impact. We believe work should enhance and complement your life, which is why we provide a flexible hybrid working model. While there are expectations to attend the London/Nottingham campus periodically, you and your manager will determine the most appropriate balance together, ensuring both your needs and the needs of the business are met. We work hard at UNiDAYS, and we believe in fair compensation for that hard work. That's why we're proud to offer all employees full access to our comprehensive benefits package.

• 25 days holiday per year increasing with length of service, plus flexible bank holidays
• 4pm finishes every Friday
• Company bonus scheme
• Company pension scheme
• Private health insurance (BUPA)
• Dental Insurance (BUPA)
• Income protection policy
• Life assurance policy
• Employee Assistance Program
• Enhanced parental leave pay
• Regular team building activities
• £150 pounds towards your home office set up

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.