Senior Marketing Analyst - Birmingham, United Kingdom - Harnham
Description
SENIOR MARKETING ANALYST
£60,000-65,000 + BENEFITS
REMOTE (LONDON)
THE COMPANY
This fintech platform is heavily driven by Data and Analytics and the whole business is keen to use this to be as data-driven as possible.
This company has a vast amount of data to work through, and you will get to work closely with talented individualslike the Marketing Analytics Manager to deliver essential insight that will allow the company to continue growing.
THE ROLE
As a Senior Marketing Analyst, you can expect to conduct quality analysis and deliver actionable and meaningful insights across a range of channels.
Specifically, you can expect to be involved in the following:
- Identification of opportunities to increase revenue through channel optimisation across SEO, Push, Paid Media, CRM, and more
- Analysis and interpretation of testing results and optimisation experiments (incl. a/b testing) in a statistical and scientific manor using SQL
- Analysis of marketing communications for the purpose of generating insights and testable hypotheses
- Defining segmentations
- Tracking and improvisation of marketing measurement across LTV, Acquisition, Churn and more
- Visualisation of data using Tableau
YOUR SKILLS AND EXPERIENCE
The successful Senior Marketing Analyst will have the following skills and experience:
- Full proficiency using SQL, coding from scratch (or similar)
- Experience with largescale A/B testing and familiar frameworks
- Ideally have the ability to use Python or R
- Experience with measurement and LTV, Churn, Acquisition, ROI etc
- Experience using Tableau or Similar
WHAT'S IN IT FOR YOU?
- salary between £60,000 and £65,000
- a comprehensive benefits package - bonus, pension etc.
- excellent opportunity to work in a grown scale-up business with excellent industry leaders
**HOW TO APPLY
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