Marketing Campaigns Manager - Leicester, United Kingdom - De Montfort University Leicester

De Montfort University Leicester
De Montfort University Leicester
Verified Company
Leicester, United Kingdom

2 weeks ago

Tom O´Connor

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Tom O´Connor

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Description
Join us as the Marketing Campaigns Manager at De Montfort University (DMU).

DMU is an ambitious, truly globally minded institution with a relentless focus on delivering high-quality teaching and research.

A culturally rich university with a strong commitment to the public good, it strives to maintain a stimulating, innovative andinclusive environment where staff and students are able to thrive.

This is a really exciting time to join us.

The Marketing and Communications team at DMU is growing, and this newly created role will be a key member of the Directorate's Marketing team, leading on the creation and implementation of integrated marketing campaigns,across a range of audiences.


The Directorate offers full-service marketing and communications support to the university, comprising brand and creative development; design and print services; corporate and student recruitment marketing campaigns; CRM and conversion campaigns; facultymarketing and recruitment; reputation management; media relations; internal and external communications engagement; events; schools and colleges engagement; Widening Participation; enquiry management and follow up; web and digital development and market insight.


Reporting into the Head of Marketing, you will lead the development of high-impact, effective marketing content and materials to support the university's 'The Empowering University' strategy and recruitment ambitions.

You will work collaboratively with arange of stakeholders, and provide leadership to a team of Senior Marketing Officers, in a highly competitive and fast-paced environment to deliver innovative and high-quality marketing solutions.


To be successful, you will need significant experience working in a marketing or campaign management role, developing and executing successful global advertising and marketing campaigns, including broadcast and digital media buying.

You will have previouslyworked with media and communications agencies, optimising budgets and delivering value for money.


We are looking for a forward-thinking, creative and innovative person with experience in the collaborative development and optimisation of customer journeys, especially across digital channels.

With this in mind, you will need to have an understanding ofcampaign metrics, with detailed knowledge of key digital tools for establishing, monitoring and optimising digital campaign activity, with a particular focus on paid search, paid social advertising and SEO.


To apply

  • A CV setting out your career history including key responsibilities and achievements, and details of two referees
  • A supporting statement outlining your skills, qualities, experience and suitability for the role

Please note:

Your supporting statement will be used upon shortlisting stage to determine whether you have the necessary skills and experience to successfully carry out the duties of the role.

Within your supporting statement, please clearlydemonstrate how you meet each of the essential and desirable criterions found in the Recruitment Pack 'Person Specification' section for this role.

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