Website Executive - Rugby, United Kingdom - The Air Ambulance Service

The Air Ambulance Service

Verified Company

Rugby, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Job Advert

Job Title:
Website Executive

Reporting to:
Website Manager

Location:
Rugby (Hybrid Working)

Salary:
£22,500 to £24,500

Closing Date: 18th August 2023

The Air Ambulance Service provides two very important functions, Helicopter Emergency Medical Services (HEMS) and the Children's Air Ambulance which provides paediatric transfers across the UK.

Our objective is to save lives, utilising specialist pilots, doctors, and paramedics and with our work centred on saving lives, improving clinical outcomes and being able to react quickly and efficiently to emergencies.

We are at the forefront of innovative clinical care and we challenge boundaries. None of this can be achieved without a hugely dedicated team of colleagues, volunteers and the general public.

Role Purpose

Our Website Executive is responsible for supporting the Website Manager in ensuring that The Air Ambulance Service's (TAAS) website and web-shop are up to date, optimised, and aligned with industry trends.

You'll be responsible for creating engaging web pages, to inform and engage visitors about TAAS and its activity; developing our e-commerce activity; and supporting with day-to-day and campaign activity.

Key Relationships

Internal:
Marketing and Communications Team, Operations Team, Retail Team, New Goods Team

External:
Website hosts, Charity Ambassadors

Key Responsibilities

Help manage our CMS for Main and Events website, working with Website Manager, developers and editors to ensure it is meeting the needs of our organisation
Maintain and develop webshop and product lines alongside New Goods Team
Helping to guide our ecommerce strategy
Build and edit pages in line with industry best practice, charity needs, and campaign activity
Conduct content audits to identify gaps and redundancies in website content
Produce maps and visualisations of the site to help staff understand the structure and function of the website
Write and edit web copy, including but not exclusive to blogs, on site pages, ticket and product descriptions
Source, commission and occasionally edit images and videos
Analyse Google Analytics data to understand how users interact with the website, using this knowledge to propose improvements to the website
Work closely with our Social Media team to ensure an integrated approach across all channels.
Report on website performance and use information to drive changes and updates
Optimise content with a focus for Search.

Experience

Worked with CMS previously, ideally Wordpress
Understanding and knowledge of SEO
Highly organised, with the ability to work on multiple projects at once
Strategic, and able to oversee large projects while working with others
An excellent writer and editor, with good spelling and grammar and the ability to adapt to house styles
Able to research, collate and summarise information from different sources
Logical and analytical, with an ability to spot patterns, gaps and repetitions in web content
Able to communicate confidently and clearly with a variety of stakeholders
Technically minded, with an understanding of HTML, CSS, JavaScript and other web technologies
Experienced with Google Analytics
Experience in, or a passion for, ecommerce

Environment:

TAAS is an inclusive working environment where Equality, Diversity and Human Rights are guiding principles, individuals are respected and the value of having a diverse workforce is recognised.

Recruitment, employment and development of people are based on qualifications, experience and competency to do the job, eliminating personal bias or prejudice.

As an organisation, TAAS are committed to ensuring the safety and welfare of children and vulnerable adults involved in any of our activities. Our commitment applies to all acting on our behalf, i.e., employees, contractors, volunteers, supporters, patient, donors and visitors, meaning that all have a responsibility towards safeguarding children, young people and vulnerable adults with whom they have contact with. Any new staff starting with the organisation will need to be committed to Safeguarding, complete relevant Safeguarding training and report any concerns they may have. TAAS operate a safer recruitment process, as part of our Safeguarding policy, which includes identifying and rejecting anyone who may be a risk to vulnerable people._

**Please note that we reserve the right to close this role early if the hiring manager deems there to be enough suitable applicants