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- Develop and implement programmes to build sales and distribution with the Business Development Manager.
- IDentify key strategic accounts and opportunities for effective regional coverage, tracking performance according to set objectives.
- Support Trade Partners in developing in-market sales in the supply chain.
- Maintain healthy inventory levels at Trade Partners' warehouses for product availability and smooth supply across channels.
- Serve as primary point of contact with trade partners' sales teams, key wholesalers, and retailers for in-market enquiries and follow-ups.
- Collect and track information on distribution, prices, and competitors' activities to support business planning.
- Manage and conduct product demonstrations and presentations to pitch for key accounts.
- Organise in-store demonstration and sampling activities, which may involve weekend working.
- Assist the BDM with sales planning and tracking A&P expenditure in-line with relevant budgetary controls.
- Manage new products introduction and launch to the trade to maximise distribution.
- Represent LKK in Chinese trade events and maintain good relationships with trade contacts and associations.
- Build strong relationships with Trade Partners and their sales teams, ensuring timely information flow to support sales and development opportunities.
- Update and manage trade customer records and contacts.
- Ensure effective trade coverage and regular field-based contact with an economical yet comprehensive journey plan.
- Support the company in maintaining a good representation and reputation of the Lee Kum Kee brand in the trade to protect its brand image and equity.
- Provide periodic updates on the latest market trends and findings.
- Business trip as required by the job.
Field Sales Executive - London - Lee Kum Kee Europe
2 weeks ago

Description
Lee Kum Kee is one of the largest Asian sauce brands, and the inventor of the famous Oyster Sauce.
The brand features authentic Chinese and Asian sauces, loved by Michelin chefs and families around the world.
Job Description
We are seeking a Chinese-speaking Field Sales Executive with 2 to 3 years of sales experience in the FMCG industry, holding a full UK driving licence.
Key Responsibilities
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