Marketing and Performance Specialist, Natwest - London, United Kingdom - NatWest Group

NatWest Group
NatWest Group
Verified Company
London, United Kingdom

2 weeks ago

Tom O´Connor

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Tom O´Connor

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Description
Our people work differently depending on their jobs and needs. From hybrid working to flexible hours, we have plenty of options that help our people to thrive.


This role is based in the United Kingdom and as such all normal working days must be carried out in the United Kingdom.

Join us as a Marketing and Performance Specialist, NatWest Rooster Money

  • We're looking for a creative and analytical person to join our NatWest Rooster Money marketing team
  • This is an opportunity to support our digital marketing strategy, with a focus on performance media and organic acquisition
  • As you develop close, effective working relationships across our bank and agencies, you'll become a key digital contact for our stakeholders

What you'll do:


In this key role, you'll be enabling customer growth through our digital channels and looking at how we can drive greater customer adoption.

To do this, you'll partner with a range of stakeholders within NatWest Rooster Money to deliver innovative campaigns and plan and improve digital performance.


Day to day, you'll be:

  • Helping to maximise our acquisition strategy, assisting with activities to improve our sales for paid channels and website optimisation
  • Managing updates to the NatWest Rooster Money website and helping to manage web related projects
  • Carrying out effective regular reports, competitor research and deep campaign analysis that will support our overall strategy
  • Building strong working relationships with stakeholders and external partners to drive new customers to NatWest Rooster Money
  • Generating and building new content ideas for advertising, testing and our website

The skills you'll need:

We're looking for someone with experience of working in a digital marketing environment across a range of digital channels.

Along with this, you'll have strong communication and organisation skills, and can manage your time effectively in order to achieve a high standard of delivery in your work.

Good analytical skills are also essential, as you'll be looking at data to drive insight and actions.


Additionally, you'll need:

  • Experience of delivering digital marketing strategies
  • Good knowledge of testing and optimisation techniques
  • A positive approach to change and the ability to work in a constantly changing environment
  • Excellent copywriting skills
  • The ability to influence stakeholders and external partners at a range of levels
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