Communications Officer - Cardiff, United Kingdom - Wales Netball

Description

The objective of this role is to ensure Wales Netball presents and projects itself in a clear and engaging manner that reflects the breadth of its activity (Community and Elite) and maximises media opportunities.

The Officer will be responsible for managing Wales Netball's own communication channels and leveraging external media to grow the Wales Netball brand, deliver relevant information to Wales Netball customers, heighten engagement with the netball community, partners and sponsors and increase the visibility of the sport.

The Officer will understand the communications and digital needs of the business, ensure the business' messages are delivered in a co-ordinated and integrated fashion and that content is developed and tailored to maximise consumer engagement.

The Officer will build relationships and work closely with external media to maximise visibility of the sport for Wales Netball.

This is an exciting opportunity to play an important role in working with the national governing body to promote basketball across Wales.

Working with the Chief Operating Officer (COO) and the Directors of Communications you will support the delivery of all aspects of Basketball Wales communications, gaining an excellent understanding of the variety of work that is undertaken by the board and volunteers across Wales as well as the work of Sport Wales, other Home Nation Associations and Great Britain Basketball, our partners, and sponsors.

You will have a good eye for a story and be able to use your creativity to contribute to a wide range of communications activity.

This will include writing copy for our e-newsletter, updating the website, creating social media content, and supporting with the delivery of events and campaigns.

You will use your knowledge and passion to support the COO, staff, directors, and volunteers in using communication activities to support our new strategy and to achieve our objectives.

• To research and draft written copy for newsletters, websites, presentations, and other communication channels as appropriate.
• Briefing photographers and videographers to produce and edit engaging content to support Basketball Wales' key messages for our members, partners, and sponsors across a range of platforms including social media.
• To support the COO and Director of Communications in publishing content across social media channels, monitoring and engaging with audiences across these platforms.
• To support the delivery of events across Wales.
• Using a content management (e.g., tweetdeck) system to maintain and update content on the Basketball Wales website.
• To assist with the production of reports and other corporate material.
• Annual communication calendar including key holidays, celebrations and sporting events
• Produce regular engagement report that evaluate content and output to shape future activity.
• Ensuring the correct use of branding according to company guidelines.
• Work flexibly, performing any other duties as required, where relevant to the post.

• Increase awareness and visibility of netball through clear messaging around the sport.
• Ensure Wales Netball brands are consistent and visible.
• Lead the management of Wales Netball communication channels, including but not limited to websites, social and digital media, ensuring content is relevant and engaging maximising reach of our messages and content.
• Review sample of content prepared by the Support Officers within each department before scheduling on social platforms.
• Responsibility for website content management alongside the BSO.
• Engage with the community to identify and help create new opportunities aimed at increasing participation, broadening engagement and membership.
• Communicate new products to the membership and key stakeholders.
• Produce small to medium length article templates to accompany digital news stories working with Support Officers to produce new stories.
• Use Meta Business Suite to schedule social media content.
• Using previous templates on Canva, create posts for social media relevant to announcements.
• Support membership consultation forums and media steering groups where appropriate.
• Overseeing the management of press conferences and media days when applicable.
• Manage all media relations liaising with media, athletes, and relevant personnel to arrange interviews.
• Ensure all staff, athletes and coaches are aware of communication priorities and that they are on message sharing content for campaigns (e.g., Clean Sport Week, etc.).
• Liaising with relevant personnel, lead on the delivery of campaign content and sharing relevant communications with stakeholders (e.g., Mental Health Awareness, Keep Your Child Safe in Sport Week, etc.
• Pr