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  • Digital Marketing Manager - Faversham, England, United Kingdom - Avante Care & Support

    Avante Care & Support
    Avante Care & Support Faversham, England, United Kingdom

    2 weeks ago

    Description

    Job Introduction

    Digital Marketing Manager to lead our digital strategy and enhance online performance. We are a well-established not-for-profit organisation supporting over 1,000 older people.

    About The Role

    You will oversee all digital marketing channels with a strong focus on paid search SEO performance analysis and reporting.

    Key Responsibilities

    • Manage Google Ads campaigns including budget allocation and performance reporting
    • Implement SEO strategies to increase visibility and conversions
    • Oversee website updates via WordPress and liaise with external web agencies
    • Develop data-driven reports and forecasts using GA4 Google Tag Manager and HubSpot
    • Collaborate on the creation of compelling digital content and lead generation campaigns
    • Support continuous improvement through testing data analysis and stakeholder feedback

    Requirements

    Essential:

    • Experience managing PPC Google AdWords SEO and digital analytics
    • Strong proficiency in Excel Google Suite GA4 and HubSpot
    • WordPress experience and confidence working with web development teams
    • Experience in or understanding of the care or healthcare sector
    • Strong communication and organisational skills

    Desirable:

    • CIM qualification or relevant degree
    • Familiarity with HTML CSS or Python
    • Experience in budget management and working with CRM systems
    • Background in project managing web or digital campaigns

    What We Offer

    • A £45,000 pro rata salary
    • Hybrid working flexibility
    • The opportunity to make a measurable impact within a values-driven organisation
    • A supportive team culture and clear objectives

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